co-branding

Ukrainian translation: співбрендинг

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:co-branding
Ukrainian translation:співбрендинг

For term searches and specialty glossaries, please try the new GBK glossaries
14:38 Jul 21, 2009
English to Ukrainian translations [PRO]
Bus/Financial - Marketing / Market Research
Additional field(s): Advertising / Public Relations
English term or phrase: co-branding
Definition from Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.

Example sentence(s):
  • There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. NewsFactor Network
  • The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. Paul Temporal's Asia Branding Tips
  • Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. LightMix Design Studio Blog
Glossary-building KudoZ




This question was created by:


This question is closed

співбрендинг
Definition:
Співбрендинг - спільний брендинг двох або більше торговельних марок (брендів) різних компаній
Selected response from:

Ludwig Chekhovtsov
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2співбрендинг
Ludwig Chekhovtsov
4 +1спільне просування торгових марок
Darina


  

Translations offered


20 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
спільне просування торгових марок


Definition from own experience or research:
Спільне просування торгових марок - Володарі двох або більше торгових марок вживають спільних заходів із просування своїх брендів на ринку.

Example sentence(s):
  • Основними перевагами спільного брендингу є економія коштів при спільному просуванні марок, а також додаткова користь для споживачів при спільній пропозиції. - e-advert.org.ua  
Darina
Ukraine
Local time: 20:47
Native speaker of: Native in UkrainianUkrainian, Native in RussianRussian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Viktoriya Volos
45 days
Login to enter a peer comment (or grade)

60 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
співбрендинг


Definition from own experience or research:
Співбрендинг - спільний брендинг двох або більше торговельних марок (брендів) різних компаній

Example sentence(s):
Ludwig Chekhovtsov
Local time: 14:47
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Grunia
13 hrs

Yes  AndriyRubashnyy
29 days
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search