market segmentation

Ukrainian translation: Сегментування ринку (Сегментація ринку)

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English term or phrase:market segmentation
Ukrainian translation:Сегментування ринку (Сегментація ринку)

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14:59 Nov 24, 2009
English to Ukrainian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
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Сегментування ринку (Сегментація ринку)
Definition:
Розподіл потенційних споживачів на групи на основі відмінностей в їх потребах, характеристиках та поведінці.
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Dmitrie Highduke
Ukraine
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +3Сегментування ринку (Сегментація ринку)
Dmitrie Highduke


  

Translations offered


49 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
Сегментування ринку (Сегментація ринку)


Definition from Wikipedia:
Розподіл потенційних споживачів на групи на основі відмінностей в їх потребах, характеристиках та поведінці.

Example sentence(s):
  • Сегментування ринку за географічною ознакою передбачає вибір потенційних споживачів із схожими потребами, що визначаються проживанням на тій чи іншій території. - economix.com.ua  
  • Сегментація ринку — це дуалістичний процес; з одного боку, це функція маркетинг-менеджменту, а з іншого — суто статистичний процес, функція маркетингового дослідження. - Wikipedia  
Dmitrie Highduke
Ukraine
Local time: 22:09
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  AndriyRubashnyy
13 days
  -> Дякую!

Yes  Oleksandr Kolot (X)
30 days
  -> Дякую, Олександре!

Yes  Kateryna Sysoyeva
30 days
  -> Дякую, Катерино!
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