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like-gate

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00:54 Nov 23, 2020
English to Ukrainian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce
English term or phrase: like-gate
Definition from Marketing Terms:
A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

Example sentence(s):
  • Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again. Wishpond
  • Many app providers depended on the Like-gate as a major feature of their product. Banning Like-gates could directly impact their livelihoods. Post Planner
  • But, not to worry; since we’ve probably run more Like-Gated promotions than anyone, we’ve sifted through that data to let you know what to expect now that page policy prohibits requiring or even incentivizing for Likes. woobox
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
3лайк-гейтинг
Vladyslav Golovaty


  

Translations offered


8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
лайк-гейтинг


Definition from own experience or research:
лайк-гейтинг (також відомий як "фан-гейтинг") - це практика залучення більшої кількості шанувальників на вебсторінку, яка вимагає від користувачів "лайкнення" цієї сторінки для доступу до певного вмісту, пов'язаного зі сторінкою.

Example sentence(s):
Vladyslav Golovaty
Ukraine
Local time: 06:49
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 28
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