GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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10:00 Apr 27, 2005 |
English language (monolingual) [Non-PRO] Tech/Engineering - Accounting | ||||
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| Selected response from: Saleh Chowdhury, Ph.D. Bangladesh Local time: 05:10 | |||
Grading comment
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SUMMARY OF ALL EXPLANATIONS PROVIDED | ||||
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4 +12 | Yes, maker's name |
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5 | car manufacturer's name |
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Discussion entries: 1 | |
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Yes, maker's name Explanation: Yes, maker's name -------------------------------------------------- Note added at 4 hrs 11 mins (2005-04-27 14:12:07 GMT) -------------------------------------------------- This part is the reply of Humbird\'s comment (\"Make\" is not necessary \"brand name\" which connotes high end products (in that industry). I completely disagree with Humbird\'s comment. Let\'s see what is the definition of \"Brand name\" in different dictionaries: Brand Name: A brand represents the holistic sum of all information about a product or group of products. This symbolic construct typically consists of a name, identifying mark, logo, visual images or symbols, or mental concepts which distinguishes the product or service. It is useful for the marketer to think of this as a set of aligned expectations in the mind of its stakeholders -- from its consumers, to its distribution channels, to the people and companies who supply the products and services that make en.wikipedia.org/wiki/Brand_name Brand Name: name of goods or services: a trade name for a product or service produced by a particular company. It may or may not be a registered trademark. Microsoft® Encarta® Reference Library 2003. © 1993-2002 Microsoft Corporation. All rights reserved. A name or symbol used to identify a seller\'s goods or services, and to differentiate them from those of competitors. Because a brand identifies a product\'s or service\'s source, thus protecting against competitors who may attempt to market similar goods or services, companies have an incentive to invest in the quality, consistency, and imagery of their brand. Branding dates back to ancient times, when names or marks appeared on such goods as bricks, pots, ointments and metals. In medieval Europe, trade guilds used brands to provide quality assurance for customers and legal protection for manufacturers. naming.com/resources.html Merriam-Webster Online Dictionary: Brand name: of or relating to a trade name <brand-name products> http://www.m-w.com/cgi-bin/dictionary?book=Dictionary&va=bra... |
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Grading comment
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