häntä
English translation: follow-up commercial
| 11:02 Apr 15, 2008 |
| Finnish to English translations [PRO] Marketing - Cinema, Film, TV, Drama / TV commercials | |||||||
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|  Selected response from: Jarkko Latvala Finland Local time: 01:54 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 5 | tail |
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| 4 | tag |
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| 4 | appeal |
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| 3 | follow-up commercial |
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| 3 | coda |
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| 3 | bookend commercial |
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| 2 | reminder |
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| Discussion entries: 1 | |
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Answers
3 hrs confidence: 
follow-up commercial Explanation: Could it be as simple as this? Reference: http://openscotland.gov.uk/Publications/1998/12/b8b1e026-420... |
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Grading comment
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6 hrs confidence:
tag Explanation: A tag line is the line you want people to remember so, by analogy, the 'tag commercial' would refer to the short reprise of the full commercial. |
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19 hrs confidence:
coda Explanation: This is more a musical term, but it refers to the 'reprise' at the end of a piece, very similar idea to what you're referring to in advertising. |
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1 day 2 hrs confidence:
appeal Explanation: Appeal: advertisement's selling message Reference: http://advertising.utexas.edu/research/terms/ |
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1 day 3 hrs confidence:
reminder Explanation: This suggestion of mine has not anything common with the Finnish original, word-wise. But it may work as a functional translation, because that is what the "tail" is for: it reminds what was said shortly earlier. |
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2 days 14 hrs confidence:
bookend commercial Explanation: Maybe that's what you are looking for. Reference: http://encarta.msn.com/dictionary_561537905/bookend_commerci... |
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548 days confidence:
tail Explanation: Finnish is not one of my languages, and this is a very old question, but the same term has just come up in Spanish (colita) and I found the right answer. "Top & Tail - to 'top and tail' commercials is to have one commercial play at the start of a commercial break and a second to play at the end of the break. The commercials can vary in length to each other. Top and Tailing is an effective way to reiterate the message to listeners." Reference: http://www.radionetwork.co.nz/Advertising/Glossary/ |
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