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sisäänvetotuote

English translation: loss leader

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Finnish term or phrase:sisäänvetotuote
English translation:loss leader
Entered by: Mirka Kiljala

02:33 Oct 7, 2010
Finnish to English translations [Non-PRO]
Marketing - Marketing / Market Research / marketing of groceries
Finnish term or phrase: sisäänvetotuote
A cheap product (in this case beer or milk, in Finland) which makes customers to come in to a (grocery) store and buy it (and hopefully also buy something else).
Mirka Kiljala
Finland
Local time: 16:29
loss leader
Explanation:
see http://www.businessdictionary.com/definition/loss-leader.htm...
Selected response from:

Merja Jauhiainen
Finland
Local time: 16:29
Grading comment
Kiitos avusta!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3loss leader
Merja Jauhiainen


Discussion entries: 1





  

Answers


3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
loss leader


Explanation:
see http://www.businessdictionary.com/definition/loss-leader.htm...

Merja Jauhiainen
Finland
Local time: 16:29
Specializes in field
Native speaker of: Native in FinnishFinnish
Grading comment
Kiitos avusta!

Peer comments on this answer (and responses from the answerer)
agree  Pia Maljanen
1 hr
  -> Kiitos, Pia!
agree  Minna Wood MITI (Purring CAT Ltd.) (X)
1 hr
  -> Kiitos, Minna!
neutral  Timo Lehtilä: Ainakin Witionaryn mukaan 'sisäänvetotuote' olisi vain 'leader', kun taas 'tappiollinen sisäänvetotuote' olisi 'loss leader' http://en.wiktionary.org/wiki/leader
6 hrs
agree  Arja Whiteside (X)
1 day 2 hrs
  -> Kiitos, Arja!
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