Tasmapostitus
English translation: targeted delivery, targeted marketing
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| 09:30 Oct 15, 2013 |
| Finnish to English translations [PRO] Marketing - Other | |||||||
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|  Selected response from: Tarja Karjalainen Finland Local time: 19:33 | ||||||
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| 4 | targeted delivery, targeted marketing |
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| 3 | (exactly) targeted mailing |
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Answers
17 mins confidence: 
targeted delivery, targeted marketing Explanation: Seems to be used in relation to specific mailing lists or marketing materials aimed at a specific audience. |
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42 mins confidence:
(exactly) targeted mailing Explanation: 'Kohdennettu postitus' (targeted mailing) means, in general, mailing to a chosen target group. 'Täsmäpostitus' might mean the same, but also mailing to a more exactly chosen group or maybe even varying the marketing letter according to the info known about every target (gender, income, profession, previous behaviour etc.) using a computer program devised for this purpose. To tell the truth, I am actually guessing that 'täsmäpostitus' is used in the second meaning presenting above, but it seems quite probable for me. |
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