processus commerciaux

English translation: Commercial procedures

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:processus commerciaux
English translation:Commercial procedures
Entered by: Ben Gaia

08:59 Sep 18, 2020
French to English translations [PRO]
Bus/Financial - Agriculture / International trade
French term or phrase: processus commerciaux
The term appears in this sentence: L’approche de cocréation permettra une capitalisation des expériences des entreprises agro-industrielles au sujet des ***processus commerciaux*** des produits spécifiques visés, des sociétés logistiques et de transit concernant l’utilisation et l’opérationnalisation des procédés digitaux.

The sentence appears in a document about the digitalisation of cross-border trade (i.e. export/import) controls for agricultural products.

Any help would be much appreciated! British English preferred.
Gordon Matthews
Germany
Local time: 12:31
Commercial procedures
Explanation:
Juggling all the terms offered, this one sounds right to me.

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Note added at 6 days (2020-09-25 07:28:07 GMT)
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"Processes" is the false friend here. In English the word processes would mean activities like manufacture, or cooking a foodstuff, that is a process for commercial purposes. But the quote is referring to Procedures, eg legal hoops that have to be jumped through to run a business.
Selected response from:

Ben Gaia
New Zealand
Local time: 00:31
Grading comment
See notes to answerer.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2business processes
Salman Hossen
4 +2sales processes
Althea Draper
4 +1commercial processes
josué arno monjengue nkoum
3 +1marketing procedures
Cynthia McDonnell
4Commercial procedures
Ben Gaia


Discussion entries: 2





  

Answers


2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
business processes


Explanation:
-

Salman Hossen
Türkiye
Local time: 14:31
Works in field
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  Suzie Withers
7 hrs

agree  Cyril Tollari
1 day 5 hrs
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33 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
marketing procedures


Explanation:
I offer "marketing procedures" as an alternative to "business processes". For me, business processes, doesn't mean anything, it's too general. "Marketing" is more specific, but if it is correct, will depend on the rest of the text.

Cynthia McDonnell
France
Local time: 12:31
Specializes in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Daryo: "marketing" being about selling, this makes the most sense.
8 hrs
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
sales processes


Explanation:
'processus commerciaux' definition from https://uptoo.fr/blog/mettre-en-place-les-process-commerciau...

"D’une façon générale, tout processus commercial est construit selon 7 étapes « standard » :

- Prise de contact
- Collecte d’informations
- Analyse des besoins
- Démonstration (expliquer au prospect comment (et pourquoi) vos produits ou services conviennent à ses besoins)
- Présentation du devis ou de l’offre
- Intégration des besoins et souhaits du prospect dans l’offre
- Livraison du produit ou service."

"Un process commercial, ou process de vente, désigne l’ensemble des étapes par lesquelles un prospect doit passer avant de devenir un client."

The equivalent in English seems to be Sales Process see the following from https://www.act.com/en-uk/7-step-sales-process

"What is a sales process?
A sales process is a set of guidelines which a sales rep follows in order to convert a prospect into a paying client.

The seven step process is popular for its successful conversion rates. It breaks down a sales strategy into easy-to-implement stages.

The outline of the seven step sales process is:

1. Make contact
2. Qualify compatibility
3. Analyse needs
4. Pitch
5. Deliver proposal
6. Negotiate
7. Close"

So, to my mind, it's a sales processes rather than marketing processes as a marketing process creates interest in a product and gathers information on prospective clients. Like Cynthia, I don't think it is as general as a business processes as business processes includes far more than 'processus commerciaux'.


Example sentence(s):
  • This simple seven step sales process demonstrates exactly how you can turn prospective leads into loyal customers.
  • The seven step sales process will allow you to qualify the compatibility between your company and your prospective customer more quickly.

    https://uptoo.fr/blog/mettre-en-place-les-process-commerciaux/
    https://www.act.com/en-uk/7-step-sales-process
Althea Draper
United Kingdom
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Yvonne Gallagher: yes, it is about sales and marketing is too narrow
48 mins
  -> Thanks Yvonne

agree  Cyril Tollari
1 day 4 hrs
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
commercial processes


Explanation:
direct translation

josué arno monjengue nkoum
Cameroon
Local time: 12:31
Specializes in field
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
neutral  writeaway: faux ami, more often than not
1 min

agree  SafeTex: please see discussion
1 day 20 hrs
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6 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Commercial procedures


Explanation:
Juggling all the terms offered, this one sounds right to me.

--------------------------------------------------
Note added at 6 days (2020-09-25 07:28:07 GMT)
--------------------------------------------------

"Processes" is the false friend here. In English the word processes would mean activities like manufacture, or cooking a foodstuff, that is a process for commercial purposes. But the quote is referring to Procedures, eg legal hoops that have to be jumped through to run a business.

Ben Gaia
New Zealand
Local time: 00:31
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 10
Grading comment
See notes to answerer.
Notes to answerer
Asker: Thank you, Ben. I think you have come up with the best solution. As I understand it, it is about cross-border trade/commerce and the procedures which enterprises have to follow to get their produce across national borders.

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