Ici LA PRESSION on ne l'accepte pas, on la boit

English translation: The only thing under pressure here is our/the beer

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	Ici LA PRESSION on ne l\'accepte pas, on la boit
English translation:	The only thing under pressure here is our/the beer
Entered by:	Mark Nathan

14:30 May 22, 2018

French to English translations [PRO]
Marketing - Food & Drink / copywriting/slogan

French term or phrase: Ici LA PRESSION on ne l'accepte pas, on la boit

Humorous sign in a bar playing on the two possible meanings of "pression".

This obviously cannot be translated literally, but can anyone suggest anything in the same vein?

Mark Nathan KudoZ activity Questions: 675 (1 open) (5 closed without grading) Answers: 1312 France
Local time: 05:34

The only thing under pressure here is our/the beer

Explanation:
just a suggestion...

Selected response from:

Emma Cypher-Dournes (X)
Spain
Local time: 05:34

Grading comment

Thanks!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +1

Feeling TAPPED OUT? We have a tap for that.

Roland Gatin (X)

Under pressure? No, not us! Only our beer!

Lisa Jane

3 +1

The only thing under pressure here is our/the beer

Emma Cypher-Dournes (X)

No pressure here - except our beer

Michele Fauble

Discussion entries: 17

Philippa Smith

07:14 May 24, 2018

Agree with Phil - given the context, "pressure" shouldn't be used, just the joke you like the best!

philgoddard

United States

07:00 May 24, 2018

Now that we finally have the context, I think you should forget trying to translate this, and just supply a joke of your own. Like the beerholder one, for example.

Mark Nathan

France

ASKER

Philippa - Context

09:58 May 23, 2018

Good point about not hassling the staff, and this sign may well be used in some bars with that message in mind. However, I should have mentioned that this bar is actually a bar-restaurant in Corsica, and I am translating the "sign" because it appears in a box on the menu. So I don't really think it is a warning in this case.

Gabrielle Leyden

Belgium

on tap

08:31 May 23, 2018

"on tap" is probably American. How about barrel and putting someone over a barrel?

Victoria Britten

France

Philippa has a point

07:06 May 23, 2018

I wouldn't say it's 100% sure, but the possibility that they are really saying they want to be laid back - and for their customers to follow suit - needs to be taken into consideration.
(Shame, because "Beauty is in the eye of the beer holder" gave me a (very British) chortle.

Carol Gullidge

United Kingdom

How about working with draft or barrels or kegs

06:57 May 23, 2018

We usually order a pint of draft , and the barrel has to be changed when it runs out. I've never heard anyone ordering a beer "on tap"!

Philippa Smith

pressure

06:19 May 23, 2018

Lots of nice ideas with draught and taps, but I feel that, even though it's humorous, the message is telling people to behave - i.e. it's not about general 'pressure' but unwanted pressure from (drunk/impatient/...) bar customers, a sort of 'don't pressure us with your bad behaviour, people!' In which case, Phil's no-pressure solution would work best - Phil you should post it.

Philippa Smith

@Mark

06:14 May 23, 2018

You're right to post it, it is definitely fun and interesting - makes a nice change from the dry and boring stuff I'm sure lots of us have to translate! :-)

Alison MacG

United Kingdom

@ polyglot

15:47 May 22, 2018

Good idea.
It sure is draughty around here!
https://www.instagram.com/p/BgDz0A-hpri/
... but you won't catch a cold

polyglot45

something with

15:40 May 22, 2018

DRAUGHT ?
The only draught here is the beer

Sheri P

United States

15:09 May 22, 2018

Phil’s suggestion captures the spirit of the French quite well.

Mark Nathan

France

ASKER

15:06 May 22, 2018

I know it's not really translation - I wouldn't have posted it, but I thought it might be fun/interesting. Perhaps I should remove it?

writeaway

It's pure copywriting

14:59 May 22, 2018

So translation really doesn't come into it. Needs a different mindset.

Mark Nathan

France

ASKER

Thanks for the beer taps suggestion

14:48 May 22, 2018

yes Phil, I am thinking it needs to be completely different - I quite like "Beauty is in the eye of the beer holder"

mchd

France

Autre formulation en français

14:45 May 22, 2018

Ici la pression ne nous accable pas, elle nous détend

c'est peut-être plus facile à traduire !!

philgoddard

United States

14:44 May 22, 2018

What's the context? Could you replace it with a completely different sign?
http://www.countryliving.com/home-design/decorating-ideas/g4...
If not, you could say "This is a no-pressure environment. Except in the beertaps". It's not exactly sidesplitting, but not many of those signs are.

Gabrielle Leyden

Belgium

tap

14:39 May 22, 2018

Since they're talking about beer on tap, consider working with that, or high pressure and taps. You're going to have to be very creative.

Answers

2 hrs confidence:

peer agreement (net): +1

Feeling TAPPED OUT? We have a tap for that.

Explanation:
TAPPED, TAPPED OUT can both mean either out of money, or, in this case, out of energy. The French "sous pression," referring to beer, is usually rendered in English as "on tap." "We have an tap for that" plays on the notion of mobile phone apps offering solutions to any problem. Apple has trademarked their phrase, but the article below seems to indicate that this proposed variation would be acceptable.

Example sentence(s):

: spent, exhausted tapped out after months on the road
Apple Gets A Trademark: There’s An App For That™

https://www.merriam-webster.com/dictionary/tapped%20out
https://www.cultofmac.com/62892/apple-gets-a-trademark-theres-an-app-for-that/

Roland Gatin (X)
Canada
Local time: 20:34
Native speaker of: English
PRO pts in category: 4

21 hrs confidence:

Under pressure? No, not us! Only our beer!

Explanation:
As it's obvious that the play on words is a French one and most people would understand that if they've ever drank beer in France, I'd say it's sufficient to get close without actually translating it literally. This is what I'd say and I'd put it in brackets as a loose translation of the original sign which I'd leave in French.

--------------------------------------------------
Note added at 21 hrs (2018-05-23 11:38:19 GMT)
--------------------------------------------------

Or in Corsica!!!

Lisa Jane
Italy
Local time: 05:34
Specializes in field
Native speaker of:

English,

Italian

21 hrs confidence:

peer agreement (net): +1

The only thing under pressure here is our/the beer

Explanation:
just a suggestion...

Emma Cypher-Dournes (X)
Spain
Local time: 05:34
Works in field
Native speaker of: English
PRO pts in category: 4

Grading comment

Thanks!

1 day 2 hrs confidence:

No pressure here - except our beer

Explanation:
A suggestion. (For what it's worth. Don't know enough about beer.)

Michele Fauble
United States
Local time: 20:34
Specializes in field
Native speaker of:

English
PRO pts in category: 16

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Ici LA PRESSION on ne l'accepte pas, on la boit

English translation: The only thing under pressure here is our/the beer

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English translation: The only thing under pressure here is our/the beer

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