Werbescores

English translation: quality score/relevance score (FB)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Werbescores
English translation:quality score/relevance score (FB)
Entered by: Ramey Rieger (X)

16:38 Mar 14, 2020
German to English translations [PRO]
Bus/Financial - Business/Commerce (general) / in a Data Privacy document
German term or phrase: Werbescores
Context:
"Darüber hinaus können dies auch Auftragsdaten (z. B. Zahlungsauftrag), Daten aus der Erfüllung unserer vertraglichen Verpflichtungen (z. B. Umsatzdaten im Zahlungsverkehr), Informationen über ihre finanzielle Situation (z. B. Bonitätsdaten, Scoring-/Ratingdaten, Herkunft von Vermögenswerten), Werbe- und Vertriebsdaten (inklusive Werbescores), Dokumentationsdaten (z. B. Beratungsprotokoll) sowie andere mit den genannten Kategorien vergleichbare Daten sein."
Yves Barry Ben
France
Local time: 23:05
quality score/relevance score (FB)
Explanation:
https://en.wikipedia.org/wiki/Quality_Score
https://adespresso.com/blog/facebook-ads-relevance-score/
Selected response from:

Ramey Rieger (X)
Germany
Local time: 23:05
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4marketing scores
Chris Pr
2 +1quality score/relevance score (FB)
Ramey Rieger (X)
3ad(vertising) impact scores
Wolfgang Hager


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
quality score/relevance score (FB)


Explanation:
https://en.wikipedia.org/wiki/Quality_Score
https://adespresso.com/blog/facebook-ads-relevance-score/

Ramey Rieger (X)
Germany
Local time: 23:05
Native speaker of: English
PRO pts in category: 70

Peer comments on this answer (and responses from the answerer)
agree  Kartik Isaac
15 hrs
Login to enter a peer comment (or grade)

10 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
ad(vertising) impact scores


Explanation:
the item forms part of a list of non-physical assets relevant to a credit assessment. Successful advertising produces what, in a slightly different context of company valuation, is called "goodwill" by accountants. The translation must cover the Werbe part of the term!

Wolfgang Hager
Italy
Local time: 23:05
Specializes in field
Native speaker of: Native in GermanGerman
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15 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
marketing scores


Explanation:
"...das ausdrücklich auch das Profiling einschließt, soweit es mit Direktwerbung in Verbindung steht, sind Werbeselektionen und Werbescorings..."
https://www.heuking.de/de/news-events/fachbeitraege/orientie...

"...which explicitly includes profiling insofar as it is associated with direct marketing, marketing selections and marketing scoring...."
https://www.heuking.de/en/news-events/articles/orientation-g...

Chris Pr
United Kingdom
Local time: 22:05
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
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