21:56 May 23, 2014 |
German to English translations [PRO] Marketing - Journalism | |||||||
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| Selected response from: philgoddard United States | ||||||
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4 +1 | blurb |
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Discussion entries: 1 | |
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blurb Explanation: 'Als Klappentext (englisch blurb) wird ein auf den Einschlagklappen eines Schutzumschlags stehender Text bezeichnet. Üblich sind eine kurze, werbende Zusammenfassung des Buchinhalts (meist auf der vorderen Einschlagklappe), eine Autorennotiz (meist auf der hinteren Einschlagklappe) und gegebenenfalls Hinweise auf weitere Bücher des Verlags.' 'A blurb is a short summary or promotional piece accompanying a creative work. The word was coined in 1907 by American humorist Gelett Burgess (1866–1951).[1] It may refer to the text on the back of a book but can also be seen on DVD and video cases, web portals and news websites.' Reference: http://de.wikipedia.org/wiki/Klappentext Reference: http://en.wikipedia.org/wiki/Blurb |
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