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  3. Retail

konsumfreudig

English translation: free-spending

07:28 Apr 16, 2012
German to English translations [PRO]
Marketing - Retail / Trade fairs
German term or phrase: konsumfreudig
Context:

"ein überwiegend junger und konsumfreudiger Teil der Gesellschaft"

Talking about the predicted growth of the middle class in a booming economy.

* Sentence or paragraph where the term occurs: See above
* Document type: Press release
* Target audience: Trade fair exhibitors/visitors
* Country and dialect (source): German
* Country and dialect (target): British English
David Williams
Germany
Local time: 22:27
English translation:free-spending
Explanation:
young "free-spending" site:uk gets more than 40000 hits (not all of which apply). I think this is better than high-spending, which has a luxury connotation that does not fit with "young".
Selected response from:

Alexander Schleber (X)
Belgium
Local time: 22:27
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4free-spending
Alexander Schleber (X)
4 +1avid shoppers
Ramey Rieger (X)
4eager to spend/keen spenders
Michael Martin, MA
4big spenders
KarnEvil (X)
4 -1keen to consume
Maja_K
3ready spenders
Wendy Streitparth
3consumption-oriented
freekfluweel
3eager to buy and spend
Horst Huber (X)
3 -1upmarket
Zuzana Meshulam
4 -2Consumer friendly
stanley lawson
Summary of reference entries provided
You've probably already seen this, but...
Colin Rowe

Discussion entries: 7





  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
keen to consume


Explanation:
...

Maja_K
Germany
Local time: 22:27
Native speaker of: Native in MacedonianMacedonian

Peer comments on this answer (and responses from the answerer)
disagree  Armorel Young: that would probably be taken to mean that they would like to consume but don't currently do it (as in "he is keen to go to America"), whereas we are talking about people who actually do a lot of spending
1 hr
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27 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
upmarket


Explanation:
another possibility

Example sentence(s):
  • ... a predominantly young and more upmarket segment of society ...

    Reference: http://www.channel4sales.com/platforms/E4
Zuzana Meshulam
Israel
Local time: 23:27
Native speaker of: Native in SlovakSlovak, Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
disagree  philgoddard: This bears no relation to the German.
8 hrs
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39 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -2
Consumer friendly


Explanation:
Meaning oriented to satisfying customers

--------------------------------------------------
Note added at 55 mins (2012-04-16 08:23:53 GMT)
--------------------------------------------------

You are both right. I should have read the question more carefully.

Example sentence(s):
  • in planning marketing campaigns, consumer friendliness is a major weapon
stanley lawson
Local time: 23:27
Specializes in field
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
disagree  Tom Feise: that would be verbraucherfreundlich
4 mins
disagree  Armorel Young: but "consumer friendly" doesn't translate "konsumfreudig", which is about "Konsum" rather than "Konsumenten" and "freudig" rather than "freundlich" - basically, these are people who enjoy spending money
9 mins
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58 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
free-spending


Explanation:
young "free-spending" site:uk gets more than 40000 hits (not all of which apply). I think this is better than high-spending, which has a luxury connotation that does not fit with "young".

Alexander Schleber (X)
Belgium
Local time: 22:27
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 11
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Colin Rowe: I would say that this is the closest and simplest solution suggested so far...
1 hr
  -> Thanks
agree  John Hein-Hartmann
2 hrs
  -> Thanks
agree  philgoddard
7 hrs
agree  gangels (X)
8 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
ready spenders


Explanation:
I would turn it round - depending on the rest of the sentence:
a part of society predominantly composed of young ready spenders.

http://books.google.de/books?id=xjrxINUs87EC&pg=PA146&lpg=PA...

Upstairs, they faced half a mile of merchandise, laid out for ready spenders

Wendy Streitparth
Germany
Local time: 22:27
Native speaker of: English
PRO pts in category: 4
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50 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
consumption-oriented


Explanation:
they're happy/eager/focused on consuming

z.B.:
http://eng.kbdirect.ch/SinusGeoMilieus/Anoverviewofthemilieu...

--------------------------------------------------
Note added at 3 uren (2012-04-16 10:36:11 GMT)
--------------------------------------------------

+33 M hits

freekfluweel
Netherlands
Local time: 22:27
Native speaker of: Native in DutchDutch
PRO pts in category: 8
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
eager to spend/keen spenders


Explanation:
... segment of society who are eager to spend/eager-to-spend-segment of society


    Reference: http://www.bidpalnetwork.com/customers/case-studies/junior-l...
Michael Martin, MA
United States
Local time: 16:27
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
big spenders


Explanation:
und dann den Satz umbauen.

KarnEvil (X)
South Africa
Local time: 22:27
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
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7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
eager to buy and spend


Explanation:
"Konsum" is the tricky part. Cf. my question.

Horst Huber (X)
United States
Local time: 16:27
Native speaker of: Native in GermanGerman
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7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
avid shoppers


Explanation:
I would use the noun form.

--------------------------------------------------
Note added at 7 hrs (2012-04-16 15:24:24 GMT)
--------------------------------------------------

Of course, it depends on the previous and following sentences!


Example sentence(s):
  • ..society's predominantly young, avid shoppers.
Ramey Rieger (X)
Germany
Local time: 22:27
Native speaker of: English
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Phoebe Indetzki: I like "avid" here
16 hrs
  -> Thank you PhoebeRuth, always on the lookout for alternatives.....
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Reference comments


2 hrs peer agreement (net): +2
Reference: You've probably already seen this, but...

Reference information:
a lot of the options suggested here are discussed on the following site:

http://dict.leo.org/forum/viewUnsolvedquery.php?idThread=172...

Colin Rowe
Germany
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12

Peer comments on this reference comment (and responses from the reference poster)
agree  Alison MacG: ... and this too http://www.proz.com/kudoz/german_to_english/marketing/454319...
10 mins
agree  writeaway: rule ("guideline"?) is research first and ask if research turns up nothing
1 hr
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