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passaggi del banner

English translation: banner clickthroughs

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:passaggi del banner
English translation:banner clickthroughs
Entered by: lizzy g

17:01 Jun 20, 2006
Italian to English translations [PRO]
Internet, e-Commerce
Italian term or phrase: passaggi del banner
A company has donated some resources to a charity:

Il XXX ha messo a disposizione una pagina all'interno del sito e 1.000.000 di passaggi del banner pubblicitario dedicato.

XXX has donated a web page and 1 million....?

hits - maybe?

Any thoughts would be most appreciated.

Thank you!
lizzy g
Local time: 01:23
banner clickthroughs
Explanation:
OK, this is just an idea. It sounds like they may have donated some clickthroughs on a banner.



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Note added at 27 mins (2006-06-20 17:29:08 GMT)
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Banners are a form of advertising after all, so I guess company X is offering to put charity Y's banner on company X's site and allow 1,000,000 clicks through to the charity site...?

--------------------------------------------------
Note added at 29 mins (2006-06-20 17:31:52 GMT)
--------------------------------------------------

From wikipedia - hope I'm on the right lines here:
"Many banner ads work on a click-through payback system. When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place."

http://www.conversionruler.com/pricing/index.php
200,001 - 300,000 clickthroughs $ 0.0007 per clickthrough
300,001 - 500,000 clickthroughs $ 0.0006 per clickthrough
500,001 - 1,000,000 clickthroughs $ 0.0005 per clickthrough



--------------------------------------------------
Note added at 37 mins (2006-06-20 17:39:16 GMT)
--------------------------------------------------

Sorry, Lizzy - I'm afraid I can't be sure. It may help, though. I guess it could just be "banner impressions", similar to Umberto's suggestion.

This site may help:
http://lala.essortment.com/bannerimpressio_rava.htm

Good luck!

--------------------------------------------------
Note added at 43 mins (2006-06-20 17:45:34 GMT)
--------------------------------------------------

yes, "banner impressions".
That's the technical term, anyway.
Selected response from:

awilliams
United Kingdom
Local time: 01:23
Grading comment
Thanks for all answers but I'm going for this one - thanks, Amy! I think that 'click-throughs' is most logical here because they can be easily quantified (i.e. 1 million) whereas I don't think you could quanitify an 'appearance' or 'impression' (although I'm no techie!)
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2banner appearances
Umberto Cassano
4banner impressions
Romanian Translator (X)
2banner clickthroughs
awilliams


  

Answers


24 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
banner appearances


Explanation:
This is my guess after checking the web for evidence. But my confidence...

Umberto Cassano
Italy
Local time: 02:23
Native speaker of: Italian
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  paolamonaco: non conosco il termine tecnico inglese, ma dalla frase direi che si tratta proprio del numero di volte in cui compare il banner
9 mins
  -> grazie Paola
agree  awilliams: yes, Umberto - I think you're right. "Banner impressions"
18 mins
  -> Technical terms should be the best solution, anyway it's up to lizzy g. to choose... . Thanks Amy
Login to enter a peer comment (or grade)

20 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
banner clickthroughs


Explanation:
OK, this is just an idea. It sounds like they may have donated some clickthroughs on a banner.



--------------------------------------------------
Note added at 27 mins (2006-06-20 17:29:08 GMT)
--------------------------------------------------

Banners are a form of advertising after all, so I guess company X is offering to put charity Y's banner on company X's site and allow 1,000,000 clicks through to the charity site...?

--------------------------------------------------
Note added at 29 mins (2006-06-20 17:31:52 GMT)
--------------------------------------------------

From wikipedia - hope I'm on the right lines here:
"Many banner ads work on a click-through payback system. When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place."

http://www.conversionruler.com/pricing/index.php
200,001 - 300,000 clickthroughs $ 0.0007 per clickthrough
300,001 - 500,000 clickthroughs $ 0.0006 per clickthrough
500,001 - 1,000,000 clickthroughs $ 0.0005 per clickthrough



--------------------------------------------------
Note added at 37 mins (2006-06-20 17:39:16 GMT)
--------------------------------------------------

Sorry, Lizzy - I'm afraid I can't be sure. It may help, though. I guess it could just be "banner impressions", similar to Umberto's suggestion.

This site may help:
http://lala.essortment.com/bannerimpressio_rava.htm

Good luck!

--------------------------------------------------
Note added at 43 mins (2006-06-20 17:45:34 GMT)
--------------------------------------------------

yes, "banner impressions".
That's the technical term, anyway.

awilliams
United Kingdom
Local time: 01:23
Native speaker of: English
PRO pts in category: 4
Grading comment
Thanks for all answers but I'm going for this one - thanks, Amy! I think that 'click-throughs' is most logical here because they can be easily quantified (i.e. 1 million) whereas I don't think you could quanitify an 'appearance' or 'impression' (although I'm no techie!)

Peer comments on this answer (and responses from the answerer)
neutral  Romanian Translator (X): whilst I agree with your banner impression part of the answer, the main translation you offered and the entire answer seem to suggest/back up is "banner clickthroughs" - you leave room for ambiguity there Amy.
2 hrs
  -> Thank you, Awana!
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
banner impressions


Explanation:
there is a difference between "banner clickthroughs" and "banner impressions" and here I believe the text points to banner impressions rather than clickthroughs.

Learn more about the two by reading the article below:

http://lala.essortment.com/bannerimpressio_rava.htm

ree Banner Exchange Program - World's Premier Banner Ad Exchange ...
Our advanced banner exchange software scans for all banner campaigns with less than 0.2% click-thru rate and gives them unlimited banner impressions until ...
www.1800banners.com/ - 10k - Cached - Similar pages

Buying banner impressions through Ebay
Does anyone have any experiences? buying banner impressions through ebay.
www.webmasterworld.com/forum20/883.htm - Similar pages

4 Free Banner Ads - Free Banners - Banner Exchange - Recieve 5000 ...
For A Limited Time, Recieve 5000 Free Banner Impressions When You Join The 4FreeBannerAds Banner Exchange! Increase Your Hits With Us!
www.4freebannerads.com/ - 25k - Cached - Similar pages

ShowYourSite.com Free Banner Exchange
Free banner exchange with a 10:9 exchange ratio. 1000 free impressions,advertise up to 25 banners, detailed stats, targeting, set priority on banners, ...
www.showyoursite.com/ - 12k - Cached - Similar pages

Romanian Translator (X)
United Kingdom
Local time: 01:23
Specializes in field
Native speaker of: Romanian

Peer comments on this answer (and responses from the answerer)
neutral  awilliams: um....that's exactly what I said in my answer - I even posted the same link!
14 mins
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