ombrello commerciale

English translation: commercial umbrella/retail umbrella

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Italian term or phrase:ombrello commerciale
English translation:commercial umbrella/retail umbrella
Entered by: Vanessa Bruno

14:18 Nov 11, 2020
Italian to English translations [PRO]
Marketing - Retail
Italian term or phrase: ombrello commerciale
da inserire sotto il proprio “ombrello” commerciale

Non si tratta di un fusione, bensì di una collaborazione. 2 aziende diventano partner e collaborano insieme, pur mantenendo la propria immagine e identità.
Vanessa Bruno
Italy
Local time: 01:25
commercial umbrella
Explanation:
See the additional context in the discussion box. A literal translation works fine.

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Note added at 8 hrs (2020-11-11 22:29:54 GMT)
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The idea was to accrue a variety of platforms and different demographics under the same commercial umbrella
https://medium.com/enrique-dans/how-facebooks-umbrella-has-b...

Is it necessarily healthy that so many related sports are gathered under the same commercial umbrella?
http://tonireavis.com/2019/09/28/when-necessary-isnt-necessa...

Bringing various business operations under a single commercial umbrella can only be positive.
http://www.bodyshopmag.com/2020/news/hutchins-handed-new-com...
Selected response from:

philgoddard
United States
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4commercial umbrella
philgoddard


Discussion entries: 3





  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
commercial umbrella


Explanation:
See the additional context in the discussion box. A literal translation works fine.

--------------------------------------------------
Note added at 8 hrs (2020-11-11 22:29:54 GMT)
--------------------------------------------------

The idea was to accrue a variety of platforms and different demographics under the same commercial umbrella
https://medium.com/enrique-dans/how-facebooks-umbrella-has-b...

Is it necessarily healthy that so many related sports are gathered under the same commercial umbrella?
http://tonireavis.com/2019/09/28/when-necessary-isnt-necessa...

Bringing various business operations under a single commercial umbrella can only be positive.
http://www.bodyshopmag.com/2020/news/hutchins-handed-new-com...

philgoddard
United States
Native speaker of: English
PRO pts in category: 12

Peer comments on this answer (and responses from the answerer)
neutral  Wendy Streitparth: I would go with your other suggestion (retail umbrella). Commercial umbrella seems to apply primarily to insurance.
25 mins
  -> See my examples above. We don't have enough context to know whether "retail" or "sales" would work, but you can't go wrong with "commercial".
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