sisteledd

English translation: consumer

08:33 Aug 22, 2008
Norwegian to English translations [PRO]
Marketing - Marketing / Market Research
Norwegian term or phrase: sisteledd
Sisteledd features a fewf times in a text on marketing regulations, i.e. sisteleddsaktiviteter, sisteleddskommunikasjon, sisteleddsmateriell. Here is an example in a defition of "Marketing" - "All kommunikasjon rettet til forbrukere det vil si alt fra betalt reklame til sisteleddsaktiviteter, produktemballasje, PR, sponsing og informasjon på internett."
ScanTran
Local time: 23:15
English translation:consumer
Explanation:
Siste ledd (last link) is just a fancy name for consumer, customer, end user - the final link in a retail chain; the one whose purpose is to make use of a product rather than sell it further for profit.
Selected response from:

Per Bergvall
Norway
Local time: 00:15
Grading comment
Thanks. I went with last end user. Sorry to be so late in accepting this.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2consumer
Per Bergvall
3 +2last link
Egil Presttun
Summary of reference entries provided
EC Translate

  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
consumer


Explanation:
Siste ledd (last link) is just a fancy name for consumer, customer, end user - the final link in a retail chain; the one whose purpose is to make use of a product rather than sell it further for profit.

Per Bergvall
Norway
Local time: 00:15
Native speaker of: Native in NorwegianNorwegian
PRO pts in category: 31
Grading comment
Thanks. I went with last end user. Sorry to be so late in accepting this.

Peer comments on this answer (and responses from the answerer)
agree  Dave 72
1 hr

agree  Christine Andersen
9 hrs
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The asker has declined this answer
Comment: Thanks. I went with last end user. Sorry to be so late in accepting this.

6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
last link


Explanation:
The last link in the chain.

Example:
"MARKETING'S LAST LINK SHOULDN'T BE ITS WEAKEST"
http://www.marketingmagnified.com/archives/032008/03.2008.ht...


Egil Presttun
Norway
Local time: 00:15
Native speaker of: Norwegian
PRO pts in category: 7

Peer comments on this answer (and responses from the answerer)
agree  EC Translate: The term is being used differently, whether it is marketing in general or consumer behavior... See refs, but could still be an option. Others might be final stage, last stage, end of chain...
24 mins
  -> Nyttig innspill! Takk!

agree  Dave 72
1 hr
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Reference comments


34 mins
Reference

Reference information:
Difficult to determine as it is being used differently in general marketing and consumer behavior to mention a few.


    Reference: http://www.ideloftet.no/sisteledd.php?page=sisteledd
    Reference: http://www.zitemedia.no/index.php?id=10&tx_ttnews%5Bpointer%...
EC Translate
Norway
Specializes in field
Native speaker of: Native in NorwegianNorwegian
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