brannslukking

English translation: firefighting

08:17 Oct 4, 2012

Norwegian to English translations [PRO]
Bus/Financial - Marketing / Market Research

Norwegian term or phrase: brannslukking

I should point out from the outset that this really has nothing to do with fighting fires! It seems to be one of those odd marketing terms that has an underlying meaning, which isn't too easy to extract for a decent English translation.

So far, it has occurred on two occasions with reference to why you should choose a particular piece of new software:

"Brannslukking stjeler tid, XXXX gir kontroll og oversikt som gjør at du kan vende blikket mot nye muligheter."

and

"XXXX reduserer brannslukkingskostnadene i IT budsjettet."

Any suggestions warmly received!

Richard Green KudoZ activity Questions: 180 (3 open) (13 closed without grading) Answers: 97 United Kingdom
Local time: 09:52

English translation:firefighting

Explanation:
Firefighting can also mean the short-term 'fixing' of problems, or suppression of their symptoms, rather than understanding and addressing the factors that cause the problem.

Selected response from:

eodd
Local time: 09:52

Grading comment

Thank you! I didn't realise that it was so widely used in the context of IT.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

firefighting

eodd

3 +1

mmergency measures

Leif Henriksen

Answers

12 mins confidence:

peer agreement (net): +1

mmergency measures

Explanation:
Unless you find it to be too strong.

The meaning of brannslukking in this context (as you probably know), is spending time and effort on fixing urgent problems and errors, instead of working according to a well defined plan.

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Note added at 13 mins (2012-10-04 08:30:59 GMT)
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Mmmm, what a nice word!

Try emergency instead.

Leif Henriksen
Norway
Local time: 10:52
Native speaker of:

Norwegian,

Norwegian (Bokmal)
PRO pts in category: 4

Notes to answerer

Asker: Thank you for your suggestion Leif! I didn't realise that "firefighting" was such a widely used term within IT, so have stuck with it, contrary to my own style preferences!

29 mins confidence:

peer agreement (net): +2

firefighting

Explanation:
Firefighting can also mean the short-term 'fixing' of problems, or suppression of their symptoms, rather than understanding and addressing the factors that cause the problem.

Example sentence(s):

In software development, for example, firefighting might involve assigning extra programmers to fix coding bugs that are discovered close to a product's release date; in a security context, it might involve allocating resources to deal with the breach of

Reference: http://www.businessdictionary.com/definition/firefighting.ht...
Reference: http://whatis.techtarget.com/definition/firefighting

eodd
Local time: 09:52
Specializes in field
Native speaker of:

English
PRO pts in category: 8

Grading comment

Thank you! I didn't realise that it was so widely used in the context of IT.

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brannslukking

English translation: firefighting

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