ativações Promocionais

English translation: marketing activation

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Portuguese term or phrase:	ativações promocionais
English translation:	marketing activation
Entered by:	Matheus Chaud

17:59 Feb 1, 2016

Portuguese to English translations [PRO]
Marketing - Advertising / Public Relations

Portuguese term or phrase: ativações Promocionais

[A feira] reúne empresas também, instituições governamentais, patrocinadores, apoiadores em torno de Estandes, Espaços de Convivência e Áreas de ativações Promocionais, de Ensino & Pesquisa.

https://www.google.com/search?hl=en&q="Ativações Promocionai...

Thanks in advance.

T o b i a s

marketing activation

Explanation:
Faz parte dos 4 A's do marketing:

http://www.portalgerenciais.com.br/composto-de-marketing-4-a...

- Análise
- Adaptação
- Ativação (ou composto promocional)
- Avaliação

Em inglês, a forma equivalente parece ser "marketing activation":

https://en.wikipedia.org/wiki/Marketing_activation

http://www.proz.com/kudoz/portuguese_to_english/advertising_...

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Note added at 1 hora (2016-02-01 19:24:35 GMT)
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"Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics."

(https://en.wikipedia.org/wiki/Marketing_activation)

Selected response from:

Matheus Chaud
Brazil
Local time: 07:30

Grading comment

This is what I ended up using. Thanks to all.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

promotional activations

Ana Vozone

4 +1

marketing activation

Matheus Chaud

Discussion entries: 3

Answers

12 mins confidence:

peer agreement (net): +2

promotional activations

Explanation:
A suggestion.

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Note added at 13 mins (2016-02-01 18:13:11 GMT)
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More examples:
We are looking for two male students to wear our mascot costumes at a promotional activation that runs over a month.
... assist in the selection and due diligence of talent, contract structure, as well as developing promotional activation strategies for the brand around the athletes.

Example sentence(s):

The Supermarket Group develops and implements compelling strategies in the areas of consumer marketing, lifestyle marketing, event marketing and promotional activation.

Reference: http://www.indiaretailing.com/FoodGrocer/7/42/44/11749/Promo...
https://www.linkedin.com/company/supermarket-inc.

Ana Vozone
Local time: 11:30
Specializes in field
Native speaker of:

Portuguese
PRO pts in category: 36

1 hr confidence:

peer agreement (net): +1

marketing activation

Matheus Chaud
Brazil
Local time: 07:30
Native speaker of:

Portuguese
PRO pts in category: 16

Grading comment

This is what I ended up using. Thanks to all.

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ativações Promocionais

English translation: marketing activation

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