encenação de locução

English translation: loudspeaker announcements

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:encenação de locução
English translation:loudspeaker announcements
Entered by: Aoife Ní Chinnéide

16:38 Oct 22, 2012
Portuguese to English translations [PRO]
Bus/Financial - Retail
Portuguese term or phrase: encenação de locução
Hello.
I'm looking for the best way to translate this phrase, which refers to live or pre-recorded advertising at the entrance to a store, aimed at attracting shoppers and informing them of special offers, etc.
Here is how it appears in my text:
"ENCENAÇÃO DE LOCUÇÃO de porta de loja, para atrair clientes (É facultada a apresentação ao vivo ou em vídeo) - Recurso utilizado por varejista. Trata-se de comunicação direta com transeuntes, por meio de microfones e caixas de som, visando chamar a atenção de transeuntes para promoções em curso na loja."
I would use "voiceover", but I don't think that would fit the context of a live broadcast using a microphone.
Any suggestions would be very gratefully received, thanks in advance :)
Aoife Ní Chinnéide
Local time: 22:25
loudspeaker announcements
Explanation:
I think that's what they mean! Seems an odd way of saying it, but as the text says it can be "live or using video", I'm assuming that's where the 'encenação' comes in.
Selected response from:

Jennifer Byers
Local time: 19:25
Grading comment
This works, many thanks Jennifer :)
4 KudoZ points were awarded for this answer



Summary of answers provided
4interactive sound strategies/techniques
Marlene Curtis
4loudspeaker announcements
Jennifer Byers
3staging of voiceover
Natasha Zadorosny


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
staging of voiceover


Explanation:
Sugestion

Natasha Zadorosny
Brazil
Local time: 19:25
Works in field
Native speaker of: Native in PortuguesePortuguese
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
interactive sound strategies/techniques


Explanation:

HIH

Marlene Curtis
United States
Local time: 18:25
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 12
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2 days 10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
loudspeaker announcements


Explanation:
I think that's what they mean! Seems an odd way of saying it, but as the text says it can be "live or using video", I'm assuming that's where the 'encenação' comes in.

Jennifer Byers
Local time: 19:25
Native speaker of: English
PRO pts in category: 4
Grading comment
This works, many thanks Jennifer :)
Notes to answerer
Asker: Thanks :)

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