формирование «якорных» отношений с рекламодателями

English translation: establishment of anchored relationships with advertisers

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:формирование «якорных» отношений с рекламодателями
English translation:establishment of anchored relationships with advertisers
Entered by: Oleg Lozinskiy

11:41 Oct 28, 2016
Russian to English translations [PRO]
Marketing - Advertising / Public Relations
Russian term or phrase: формирование «якорных» отношений с рекламодателями
Экономическая составляющая принципиально не отличается от выше приведённых, плюс – формирование «якорных» отношений с рекламодателями, повышение авторитета и честного имени, минимизация форс-мажоров (пример: подрядчику оплатили работу из своих дебеторных средств, позже выясняется что подрядчик использовал ботов, рекламодатель не оплачивает работу)
Andrew Tishin
Russian Federation
Local time: 20:23
establishment of anchored relationships with advertisers
Explanation:
https://www.google.ru/#q=anchored relationships&newwindow=1&...

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Note added at 4 мин (2016-10-28 11:46:16 GMT)
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anchored relationship
noun

a relationship that develops over time through recurring interaction between people, but is tied to a particular place or a narrow range of activities

Examples

traditionally anchored relationship of lord and servant

Dictionary.com's 21st Century Lexicon
Copyright © 2003-2014 Dictionary.com, LLC
http://www.dictionary.com/browse/anchored-relationship
Selected response from:

Oleg Lozinskiy
Russian Federation
Local time: 20:23
Grading comment
спасибо
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3establishment of anchored relationships with advertisers
Oleg Lozinskiy
4 +3forming anchored relationships with advertisers
Tatiana Grehan
4 +3finding anchor advertisers
Rachel Douglas


Discussion entries: 11





  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
establishment of anchored relationships with advertisers


Explanation:
https://www.google.ru/#q=anchored relationships&newwindow=1&...

--------------------------------------------------
Note added at 4 мин (2016-10-28 11:46:16 GMT)
--------------------------------------------------


anchored relationship
noun

a relationship that develops over time through recurring interaction between people, but is tied to a particular place or a narrow range of activities

Examples

traditionally anchored relationship of lord and servant

Dictionary.com's 21st Century Lexicon
Copyright © 2003-2014 Dictionary.com, LLC
http://www.dictionary.com/browse/anchored-relationship

Oleg Lozinskiy
Russian Federation
Local time: 20:23
Native speaker of: Native in RussianRussian
PRO pts in category: 4
Grading comment
спасибо

Peer comments on this answer (and responses from the answerer)
agree  Jack Doughty
2 mins
  -> Thank you, Sir!

agree  rns
6 mins
  -> Спасибо!

agree  Frank Szmulowicz, Ph. D.
45 mins
  -> Thank you, Frank!
Login to enter a peer comment (or grade)

7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
forming anchored relationships with advertisers


Explanation:
Это калька с английского выражения "anchored relationship", см.

http://www.dictionary.com/browse/anchored-relationship

Tatiana Grehan
United States
Local time: 13:23
Specializes in field
Native speaker of: Russian
PRO pts in category: 16
Notes to answerer
Asker: спасибо


Peer comments on this answer (and responses from the answerer)
agree  rns
1 min
  -> Спасибо!

agree  Dmitry Goykhman
5 mins
  -> Спасибо, Дмитрий!

agree  Frank Szmulowicz, Ph. D.
41 mins
  -> Thank you!
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
finding anchor advertisers


Explanation:
An "anchor advertiser" is one who will reliably buy ads each time on a given website, in a given magazine, etc. it is a term in marketing.

"...was responsible for providing primary sales and customer service support for many of Google’s multi-million dollar anchor advertisers"
http://www.bhsusa.com/real-estate-agent/john-farrell

"One of our new anchor advertisers – who make this all possible – is Bass Pro Shops."
http://coastalanglermag.com/longisland/publishers-note-sept-...

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Note added at 3 hrs (2016-10-28 15:29:09 GMT)
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Cx. It is...

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Note added at 3 days4 hrs (2016-10-31 16:11:43 GMT) Post-grading
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You're welcome. Unfortunately, it seems that you didn't understand what I said: that "anchor" is a term with a specific meaning in advertising.


Rachel Douglas
United States
Local time: 13:23
Works in field
Native speaker of: English
PRO pts in category: 51
Notes to answerer
Asker: thank you


Peer comments on this answer (and responses from the answerer)
agree  The Misha: As always, everyone disregards established usage (Don't even get me started on this). I have no idea what this "anchored relationship" is - outside of the shopping mall context ("anchor tenant"), which, I assume, can be extrapolated to advertising.
3 hrs
  -> Thanks, Misha. Yes, and its being in quotation marks also points to a particular usage in this context, i.e., in marketing.

agree  Oleksiy Markunin
9 hrs
  -> Thanks, Oleksiy.

agree  Irina Klimina
16 hrs
  -> Thanks, Irina.
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