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Стимульные материалы

English translation: Stimulus materials

08:25 Jul 11, 2012
Russian to English translations [PRO]
Marketing - Marketing / Market Research
Russian term or phrase: Стимульные материалы
Агентство в случае необходимости дает рекомендации по формированию стимульных материалов для качественной и количественной стадий проекта.

Что бы это могло быть?
Спасибо.
Yevgeniy Lymar
Local time: 16:23
English translation:Stimulus materials
Explanation:
.

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Note added at 19 mins (2012-07-11 08:44:32 GMT)
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Use of Stimulus Materials
in Developing Assessment Tasks

Stimulus materials are fine arts resources used in assessment activities to help establish context, purpose, and focus. Stimulus materials are usually provided at the time of test administration; however, some may require advanced listening, viewing, or other exposure. Materials should be developmentally appropriate and essential to the contextual framework of the task. They may be presented either aurally or visually with consideration given to materials that represent cultural diversity.
Stimulus materials may include:
Still and moving images
Artifacts
Literature
Musical scores and notation
Audio- or videotape recordings
Live performances

http://www.mfaa.msde.state.md.us/source/MDFAdeveloping_2a_2....

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Note added at 22 mins (2012-07-11 08:47:26 GMT)
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Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging: Premium Cigars, Cigarillos / Little cigars and Roll your own

Use of stimulus materials

Stimulus for this project consisted of:
A3 image boards of 8 different graphic health warnings consisting of the warning message and front of pack images for cigar graphic health warnings;
an A4 booklet comprising the warning message, image, explanatory message (copy) for each of the cigar graphic health warnings;
four mock ups of small tobacco product packaging including one with message and graphic on the same face and one with the warning message and graphic split across the front and back face;
three different mock ups of different layout and formats for graphic health warnings on roll your own tobacco tins; and
one design for the bidi packaging that included warning message, image and explanatory message.

http://www.health.gov.au/internet/yourhealth/publishing.nsf/...
Selected response from:

Angela Greenfield
United States
Local time: 09:23
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2promotional materials
Olga D.
5Stimulus materials
Angela Greenfield
4incentives/bonuses
Ana Dimitrova
4stimuli
rns
Summary of reference entries provided
Вообще-то это термин из нейро-психологии, но в маркетинге тоже имеет место:
Angela Greenfield

Discussion entries: 1





  

Answers


2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
incentives/bonuses


Explanation:
In HR Management, these are the terms for stimulating employees.

Ana Dimitrova
Bulgaria
Local time: 16:23
Native speaker of: Bulgarian
Login to enter a peer comment (or grade)

2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
promotional materials


Explanation:
advertising materials

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Note added at 6 mins (2012-07-11 08:31:45 GMT)
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Похоже на обратный перевод не очень часто встречающегося термина "stimulating materials", как, напр., здесь:

 Design and produce visually stimulating materials for effective message communication in print advertising, online, posters, grassroots marketing, etc.


Olga D.
Russian Federation
Local time: 16:23
Specializes in field
Native speaker of: Native in RussianRussian

Peer comments on this answer (and responses from the answerer)
agree  e. usilova
0 min
  -> спасибо!
agree  Ravindra Godbole
1 hr
  -> спасибо!
Login to enter a peer comment (or grade)

18 mins   confidence: Answerer confidence 5/5
Stimulus materials


Explanation:
.

--------------------------------------------------
Note added at 19 mins (2012-07-11 08:44:32 GMT)
--------------------------------------------------

Use of Stimulus Materials
in Developing Assessment Tasks

Stimulus materials are fine arts resources used in assessment activities to help establish context, purpose, and focus. Stimulus materials are usually provided at the time of test administration; however, some may require advanced listening, viewing, or other exposure. Materials should be developmentally appropriate and essential to the contextual framework of the task. They may be presented either aurally or visually with consideration given to materials that represent cultural diversity.
Stimulus materials may include:
Still and moving images
Artifacts
Literature
Musical scores and notation
Audio- or videotape recordings
Live performances

http://www.mfaa.msde.state.md.us/source/MDFAdeveloping_2a_2....

--------------------------------------------------
Note added at 22 mins (2012-07-11 08:47:26 GMT)
--------------------------------------------------

Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging: Premium Cigars, Cigarillos / Little cigars and Roll your own

Use of stimulus materials

Stimulus for this project consisted of:
A3 image boards of 8 different graphic health warnings consisting of the warning message and front of pack images for cigar graphic health warnings;
an A4 booklet comprising the warning message, image, explanatory message (copy) for each of the cigar graphic health warnings;
four mock ups of small tobacco product packaging including one with message and graphic on the same face and one with the warning message and graphic split across the front and back face;
three different mock ups of different layout and formats for graphic health warnings on roll your own tobacco tins; and
one design for the bidi packaging that included warning message, image and explanatory message.

http://www.health.gov.au/internet/yourhealth/publishing.nsf/...

Angela Greenfield
United States
Local time: 09:23
Works in field
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 36
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
stimuli


Explanation:
As in "marketing stimuli" — http://goo.gl/da55F

rns
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 24
Login to enter a peer comment (or grade)




Reference comments


11 mins
Reference: Вообще-то это термин из нейро-психологии, но в маркетинге тоже имеет место:

Reference information:
Часто в фокус-группах применяют стимульный материал. К стимульному материалу относят определенные вещи, или товары, которые являются предметом обсуждения. Это может быть конкретный продукт, рекламный аудио- или видео- ролик, листовка, плакат, буклет, рисунок с изображением определенной ситуации. Если в группе рассматривается стимульный материал, необходимо предварительно его тщательно изучить и внести в сценарий темы, касающиеся различных элементов этого материала. http://www.google.com/url?sa=t&rct=j&q=стимульный материал в...

Angela Greenfield
United States
Works in field
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 36
Login to enter a peer comment (or grade)



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