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se realizó pautación

English translation: advertising was run

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:se realizó pautación
English translation:advertising was run
Entered by: Lydianette Soza

20:14 Jan 31, 2015
Spanish to English translations [PRO]
Cinema, Film, TV, Drama / Management report
Spanish term or phrase: se realizó pautación
Es importante mencionar que se realizó pautación en medios televisivos nacionales y en dos radios, se cuenta con un monitoreo de medios que evidencia este proceso.

Sugerencias estimados
Lydianette Soza
Belize
Local time: 16:17
advertising was run
Explanation:
... se realizó pautación en medios televisivos nacionales y en dos radios,
... advertising was run on national TV channels and on two radio stations...



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Note added at 3 hrs (2015-01-31 23:35:14 GMT)
--------------------------------------------------

Depending on the context, "campaign" could also be used instead of "adverstising".

--------------------------------------------------
Note added at 3 hrs (2015-01-31 23:35:45 GMT)
--------------------------------------------------

Pautación = pauta publicitaria = advertising

--------------------------------------------------
Note added at 3 hrs (2015-01-31 23:37:59 GMT)
--------------------------------------------------

... at least in Central America.

In Central America it is common to hear expressions like: "regresaremos después de una pauta publicitaria" ("we'll return after these messages").

--------------------------------------------------
Note added at 3 hrs (2015-01-31 23:45:58 GMT)
--------------------------------------------------

pauta publicitaria = pauta comercial (Central America)
Selected response from:

Wilsonn Perez Reyes
El Salvador
Local time: 16:17
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2advertising was run
Wilsonn Perez Reyes
4placements [OR: ad placements] were made
Pablo Julián Davis
Summary of reference entries provided
Pautar: Dar reglas o determinar el modo de ejecutar una acción.
Antonio Tomás Lessa do Amaral
A previous question
Helena Chavarria

Discussion entries: 1





  

Answers


3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
advertising was run


Explanation:
... se realizó pautación en medios televisivos nacionales y en dos radios,
... advertising was run on national TV channels and on two radio stations...



--------------------------------------------------
Note added at 3 hrs (2015-01-31 23:35:14 GMT)
--------------------------------------------------

Depending on the context, "campaign" could also be used instead of "adverstising".

--------------------------------------------------
Note added at 3 hrs (2015-01-31 23:35:45 GMT)
--------------------------------------------------

Pautación = pauta publicitaria = advertising

--------------------------------------------------
Note added at 3 hrs (2015-01-31 23:37:59 GMT)
--------------------------------------------------

... at least in Central America.

In Central America it is common to hear expressions like: "regresaremos después de una pauta publicitaria" ("we'll return after these messages").

--------------------------------------------------
Note added at 3 hrs (2015-01-31 23:45:58 GMT)
--------------------------------------------------

pauta publicitaria = pauta comercial (Central America)

Wilsonn Perez Reyes
El Salvador
Local time: 16:17
Native speaker of: Native in SpanishSpanish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Juan Jacob: Es lo que entiendo. También en Argentina.
1 hr
  -> Muchas gracias, Juan.
agree  Thayenga: ;)
16 hrs
  -> Muchas gracias, Thayenga.
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
placements [OR: ad placements] were made


Explanation:
In my view, the equivalent to pautar/pautación is not 'advertise/advertisement' per se, but rather place/placement, the verb of choice in English to express what one does to actually get an advertisement out in the medium in question (print, billboard, webpage, TV, etc.).

www.ncsha.org/system/files/RhodeIslandEntry.pdf : Rhode Island Housing. "... Print ads were essential to our campaign. We placed ads in Real Estate books which covered all of. Rhode Island. English and Spanish ads were featured in ..."

https://support.google.com/adsense/answer/32856?hl=en : "Placement targeting allows AdWords advertisers to choose specific ad placements where they'd like their ads to appear. An ad placement can be an entire ...

https://books.google.com/books?isbn=0761912452 : International Advertising... John Philip Jones. "... statement of advertising objectives emerged: ... and so placements were made a month before the start of the TV campaign."

Fontenot. Association of Marketing Theory & Practice. www.amtp.org/ocs/index.php/amtp/amtp2012/paper/view/349 : "During the study period 211 ad placements were made by 72 publically traded companies during the Super Bowl. The event study analyzed ..."

https://www.whatrunswhere.com/.../WomensApparel_July2014.pdf : "...has tracked the online advertising performances of four major women's retailers: NastyGal, ASOS,. ModCloth ... 63% of all banner ads placements were made."

http://www.pautarpublicidad.com/sitio/ : "Nos integramos 100% con el cliente, trabajamos en los proyectos involucrándonos personalmente, estableciendo relaciones comerciales a largo plazo. Estamos al servicio de las empresas que nos eligen en forma permanente. Nuestro objetivo es ayudar a nuestros clientes a vender mas, comunicar, a darse a conocer, a posicionarse y a competir. Hacemos de los proyectos de nuestros clientes, proyectos propios."

Pablo Julián Davis
Local time: 17:17
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 8
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Reference comments


10 mins
Reference: Pautar: Dar reglas o determinar el modo de ejecutar una acción.

Reference information:
pautar:
http://lema.rae.es/drae/

Antonio Tomás Lessa do Amaral
Native speaker of: Native in PortuguesePortuguese

Peer comments on this reference comment (and responses from the reference poster)
neutral  Juan Jacob: No le veo ninguna relación con el contexto.
37 mins
neutral  Phoenix III: Sentar una pauta es cierto, pero en este contexto, totalmente errado.
5 hrs
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3 hrs peer agreement (net): +1
Reference: A previous question

Reference information:
http://www.proz.com/kudoz/spanish_to_english/advertising_pub...

Helena Chavarria
Spain
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8

Peer comments on this reference comment (and responses from the reference poster)
agree  Phoenix III
1 hr
  -> Thank you, Phoenix III :)
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