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20:03 Jun 3, 2013 |
Swedish to English translations [PRO] Bus/Financial - Paper / Paper Manufacturing / profitability strategies | |||||||
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| Selected response from: Lene Johansen Local time: 10:56 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +1 | marketing approach |
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3 | marketing thinking |
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Discussion entries: 1 | |
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marketing thinking Explanation: By target group analysis and similar techniques. |
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marketing approach Explanation: By reading your source, it seems as the company is not market focused enough, which is a result of the internal company culture. Thus the use of the word tänk. A U.S. company would call this changing the marketing approach. It is not so much about philosophy at all, because philosophy is a very passive, internal type of process. Approach implies actions and activities. |
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