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Feb 20, 2021 (posted viaProZ.com): Just finished an AI music-learning app project. I was in charge of its content localization from English to both Simplified Chinese for China market, and Traditional Chinese for the market of Hong Kong and Taiwan...more »
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Expertise
Specializes in:
Computers: Software
IT (Information Technology)
Internet, e-Commerce
Media / Multimedia
Printing & Publishing
Music
Advertising / Public Relations
Cinema, Film, TV, Drama
Marketing / Market Research
Retail
Also works in:
Tourism & Travel
Cooking / Culinary
Cosmetics, Beauty
Education / Pedagogy
Food & Drink
Furniture / Household Appliances
More
Less
Rates
Experience
Years of experience: 9. Registered at ProZ.com: Jan 2021.
Hi! I'm Boris, originally from Taiwan, and have been working and living in Beijing, China since 2015. Over the past 6 years, I've devoted myself to the brand and marketing world in the country and region of Germany, Hong Kong, China, and Taiwan.
ZAOZUO is a design furniture/lifestyle startup brand/app that I had worked for over the last 4.5 years. As a brand and marketing director, my team and I started everything from scratch and grew the brand from 0 to the No.1 position in this segment in China. https://www.zaozuo.com/
Landor is a globally renowned brand consultancy that I'd worked for during 2014 and 2015 in the HK office. Being a brand strategist, I joined various great projects in mainland China, ranges from property development, industrial theme park, health, and insurance, to cosmetics and fashion. Starting from deck research, client and customer interview, field study to creative brainstorming, I have solid training and profound experience in helping brands define positioning, creative, and marketing strategies. https://landor.com/
And now, I'm working as an independent consultant and digital marketer, focusing on English/Chinese content localization, China/Taiwan market entry strategy, business development, and brand design.
For my translation experience, Plz refer to these cases that I was responsible for the localization:
1. Skoove, an AI piano-learning app from Germany. I was in charge of its content localization from English to both Simplified Chinese for China market, and Traditional Chinese for the market of Hong Kong and Taiwan. https://www.skoove.com/en
3. Galaxy Kids, an Edtech company is about to launch in China and Taiwan market, I was responsible for the website and landing page localization. https://galaxykids.ai/zh-hant/
Cheers
Keywords: English, Simplified Chinese, Traditional Chinese, marketing consultant, digital marketer, content localization, Go-to-market strategy, business development, and brand design.