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English to Indonesian: Market Segmentation General field: Marketing Detailed field: Marketing / Market Research
Source text - English Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them.
Market segments allow companies to create product differentiation strategies to target them.
Criteria for Segmenting:
An ideal market segment meets all of the following criteria:
• It is possible to measure.
• It must be large enough to earn profit.
• It must be stable enough that it does not vanish after some time.
• It is possible to reach potential customers via the organization's promotion and distribution channel.
• It is internally homogeneous (potential customers in the same segment prefer the same product qualities).
• It is externally heterogeneous, that is, potential customers from different segments have different quality preferences.
• It responds consistently to a given market stimulus.
• It can be reached by market intervention in a cost-effective manner.
• It is useful in deciding on the marketing mix.
Translation - Indonesian Segmentasi pasar adalah sebuah strategi pemasaran yang membagi pasar target yang besar menjadi beberapa kelompok konsumen yang memiliki kebutuhan yang sama, dan kemudian merancang dan mengimplementasikan strategi untuk membidik kebutuhan dan keinginan mereka dengan menggunakan berbagai media dan titik singgung terbaik yang bisa menjangkau mereka.
Segmen pasar membantu perusahaan menciptakan berbagai strategi diferensiasi produk untuk mengarah segmen pasar tersebut.
Kriteria dalam Melakukan Segmentasi:
Segmen pasar yang ideal harus memenuhi semua kriteria berikut ini:
• Dapat diukur.
• Harus cukup besar agar bisa menghasilkan keuntungan.
• Harus cukup stabil agar tidak menghilang setelah beberapa waktu.
• Saluran promosi dan distribusi organisasi dapat menjangkau pelanggan potensial.
• Secara internal bersifat homogen (pelanggan potensial di segmen yang sama lebih menyukai kualitas produk yang sama).
• Secara eksternal bersifat heterogen, yakni pelanggan potensial dari segmen yang berbeda memiliki preferensi kualitas yang berbeda.
• Merespons suatu stimulus pasar secara konsisten.
• Dapat dijangkau menggunakan intervensi pasar dengan cara yang efektif dalam biaya.
• Bermanfaat dalam menentukan konsep 4P dalam pemasaran.
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Experience
Years of experience: 17. Registered at ProZ.com: Jun 2008.
I am a native Indonesian and a member of Indonesian Translator Association (HPI-01-12-0638).
My services includes translation, proofreading, subtitling, editing, reviewing.
Subject areas :
e-commerce, business/commerce/finance, advertising, marketing/market research, economics, human resources, environment, government/politics, and social sciences.
I am willing to sign a Non-Disclosure and Confidentiality Agreement. And my complete resume are available upon request.
Feel free to contact me.
Thank you.
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