Starting a small translation agency: creating a buyer persona

Formats: Videos
Topics: Getting established in the translation industry
Grow your translation business
Personal branding
Marketing for translators
Services and specialization
Business of Translation and Interpreting

Course summary
Availability:This training is available on-demand

Duration: 60 minutes.

After you purchase access click here to watch the video.

Summary:Learn how to create a buyer persona, spot the strengths and weaknesses of your marketing strategy and refresh it with a more focussed, relevant and useful tasks and ideas.
A buyer persona helps you to visualise and internalise the ideal customer(s) you want to attract with your new translation business.
It works well for freelancers as well as agencies and can highlight the threats and opportunities of your target market as well as the strengths and weaknesses of your marketing strategy.
In one hour, we will learn how to create your buyer persona and target the right market, focus on the right marketing activities and manage your time better.
Target audience
Small agency owners/CEOs and marketing managers
Learning objectives
In this webinar you will learn how to:
• collect the data you need to create a buyer persona
• put everything together to get one (ore more) ideal customer(s)
• use your buyer persona to develop your marketing strategy
• use your buyer persona to spot competitors
• get a better understanding of marketing for small translation agencies and freelancers
General interest for marketing & branding, previous freelancing and business experience desired but not required.
Click to expand
Contents include:
• what is a buyer persona and what is an ideal customer
• how to create and develop your buyer persona : a step by step guide
• how to use your buyer persona to implement your existing marketing strategy
• how to use your buyer persona to analyse and beat your competitors
• marketing strategy implementation ideas for small agencies and freelancers
Virtual platform system requirements (click to expand)
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With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Registration and payment information (click to expand)
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Price: 20.00 USD
Click on the buy button on the right to purchase your seat

Participation fee includes unlimited access to the recording and handouts provided by the trainer.

How do I purchase the video?

To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records.

How do I access the video?

Once the payment is processed you will be able to watch the video here.

Where can I find a certificate of attendance?

A certificate of attendance can be issued upon training completion and as per your request. A certificate of attendance can be downloaded at
Created by
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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