Tips and tricks to optimize your website - speak to your ideal clients and make them find you

Formats: Webinar presentations
Topics: Getting established in the translation industry
Business of Translation and Interpreting
Marketing tools for translators
Personal branding
Marketing for translators
Software, tools & computing
Business skills for translators

Course summary
Start time:Jan 30, 2019 15:00 GMT     Add to calendar

The session has already taken place.

If you purchased the webinar please find a link to the video at https://www.proz.com/translator-training/my-courses

A certificate of attendance can be downloaded at https://www.proz.com/profile/?show_mode=standard#trainings


Check what time the course is running in your local time here.

The webinar can be purchased individually, but if you wish to participate in all sessions from the bundle you might wish to purchase two online sessions as a complete package at a special price for only 70 USD 50 USD today!

See other sessions from the bundle below:

* January 30 Tips and tricks to optimize your website - speak to your ideal clients and make them find you

* March 1 Optimize your basic marketing material to attract translation clients



Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Duration:60 minutes
Summary:A session on how to quickly and easily create and optimize a website specifically directed at freelance translators.
Description
Having a website is one of the best ways to maximize your online marketing and presence. Make sure your potential clients can easily find information about your professional translation or interpreting services by having an optimized website and a strong online presence.

This session will show you easy design tips, what content to include for linguists and how to make your website more visible online by using simple SEO tactics. The presentation includes expert guidance to help you create an optimized website. It also includes recommendations and easy tools and plugins which can help you achieve that.

This presentation will cover the following topics:

1. Basics about design, templates, and hosting
2. What content to include and what NOT to include
3. How to optimize the content for your target audience
4. Easy tips for Search Engine Optimization (SEO) and how you can use it to accelerate engagement and get more clients



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Target audience
• Freelancers starting in the translation industry.
• Experienced freelancers who want to expand their clients database
• Freelance translators who do not yet have a website to market their business with
Learning objectives
What you’ll learn:
1. Basics about design, templates, and hosting
2. What content to include and what NOT to include
3. How to optimize the content for your target audience
4. Easy tips for Search Engine Optimization (SEO) and how you can use it to accelerate engagement and get more clients
Prerequisites
Basic computing skills and familiarity with Internet
Program
Click to expand
This presentation will cover the following topics:
Why we need a website for our freelance translation/interpretation business
Free or low cost website hosting and templates
Steps to create your own business website
Website content
Do’s and don’ts for a translation service website
Marketing your website
Basic Search Engine Optimization
Integrating your website into the rest of your online presence and marketing
Registration and payment information (click to expand)
Click to expand
Click on the buy button on the right to purchase your seat

Steps to take your training:

To register in this session please click on the "register and pay later" button on the right. Your status will be marked as "registered" and it will indicate only your interest in the training session. Status changes to registered and paid when payment is processed and informed to ProZ.com.

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.
Software and system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Created by
 Tess Whitty    View feedback | View all courses
Bio: Tess Whitty has been an English to Swedish freelance translator for the past 18 years. Before that she studied and worked with marketing.

During the past 10 years she has also shared her marketing knowledge and translator experience with other freelance translators as a speaker, trainer, consultant, author, and podcaster. She has been sharing her experience and knowledge in online marketing through workshop, courses and e-books since 2016. In 2020 and 2021, she was ranked among the top 50 world’s industry localization influencers by Nimdzi. For more information, or to connect, go to www.marketingtipsfortranslators.com.


General discussions on this training

Tips and tricks to optimize your website - speak to your ideal clients and make them find you
Web Chameleon
Web Chameleon
Italy
Local time: 21:34
English to German
+ ...
Will the webinar be registrated?Jan 25, 2019

Hi Tess Whitty,

as I am interested in the webinar about MultiTerm as well, which is hold at the same day at the same time I would like to know if your webinar will be registrated?

Best regards,

Janine


 
Will the webinar be registrated?Jan 25, 2019

Janine Vieler wrote:

Hi Tess Whitty,

as I am interested in the webinar about MultiTerm as well, which is hold at the same day at the same time I would like to know if your webinar will be registrated?

Best regards,

Janine


Hi Janine,

Thank you for your interest in the training. The course will be recorded and all attendees will have unlimited access to the handouts.
The session on MultiTerm, https://www.proz.com/translator-training/course/16693 , has no paid users so far and till the end of the month, I believe, there minimum required will not be reached. There is a chance that the MultiTerm course will be canceled due to low registration.

Hope this helps to make your decision.

Do not hesitate to let me know if you have any doubts.

My bests,
Helen


 

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