The Art Science and Commerce of Pricing your translation related products and services

Formats: Webinar presentations
Topics: Expand your business and advance in your career
Business of Translation and Interpreting

Course summary
Start time:Jun 11, 2010 16:00 GMT     Add to calendar

Time and date: Friday 11th June 2010 from 16:00 to 18:00 GMT

Check what time the course is running in your local time here


Buy your seat in advance to save money!
Purchase during May at the best rate: 15 USD
Language:English
Summary:Pricing of your products and services is not simple arithmetic. It is essentially an encrypted business signature of yours. This Course emphasizes why pricing is supremely critical for business success for freelancers and agency owners. Taking live examples, the Course provides guidelines to make sustainable, forward looking and growth-focused pricing decisions.
The Art, Science and Commerce of Pricing
Price generally has an association of a number, an arithemetical entity. But in an open, fragmented, un-regulated and very competitive market like Translation, Pricing is the key for business success - both short and long term.

Pricing is equally important for freelancer and agencies and needs to be considered while buying and selling Translation products. The Art and Science of Pricing applies equally well in making selling [ freelancer ] and buying [ agency ] and then again selling [ upstream agency to end customer ] decisions.

The Course penetrates into many deeper areas of business that are compressed and encrypted into a shorthand called Price. These areas are Competition, Value-Addition, Investment, Quality and Perception of quality, Self-image and perception of it.

Price is NOT a piece of price-tag alone. It is an encrypted shorthand of many core aspects about you and your business communicated by you to the marketplace.
Topics to be covered
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De-Encrypting Pricing - What you are telling market and everyone by your pricing data
  • 1. How much is your self-valuation ?
  • 2. How aware you are of market forces ?
  • 3. How much sensitive you are about competition ?
  • 4. Your investment, committment and research level
  • 5. How to read value add from a pricing data [ for Agencies ]
  • 6. How to read dependability and committment from pricing data [For agencies]

Pricing Tips and Guidelines
  • The basic Arithmetic of Pricing -Starting Point
  • Information Asymmetry - Use this market feature in your advantage
  • Artful spellout of Pricing - Communicating the Price
  • Price as a Marketing Tool
  • Value-based Pricing
  • How Agencies look at pricing data ?
  • How to quote a price for a typical project ?

Price and payment information
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.

IMPORTANT: Make sure you use the same contact information - name and email- you entered in your ProZ.com profile to allow identification.
System requirements
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For PC-based Organizers and Attendees

• Required: Windows® 7, Vista, XP, 2003 Server or 2000 (Linux is not supported)
• Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 3.0 or newer (JavaScript™ and Java™ enabled) . If needed, download Java here.
• Internet Connection Required: Cable modem, DSL, or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)

For Mac®-based Users

• Required: Mac OS® X 10.4 (Tiger®), OS X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: Microphone and speakers (USB headset recommended)


Recommendations:

• You need an Internet connection and a separate telephone, so that we can talk to you whilst presenting the training.
• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband.
• For the audio section of the training course, we recommend that you have a telephone headset or hands-free speaker phone.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.
• Please mute your phone during the training course to ensure that there is no background noise during the audio section.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Created by
Pritam Bhattacharyya    View feedback | View all courses
Bio: Pritam Bhattacharyya is essentially a Bengali/Sylheti/Assamese linguist with 11 years of experience. He is the Founder and Chief Wordsmith of an agency called Wordsmith Communication. which apart from language services in pan-Indic languages provides Creative Content and Print on Demand Services. He is editor of www.pentasect.com - a bilingual (English / Bengali) cultural monthly ezine on Greater Bengal. He had worked as a Telecom Engineer and later as a IP Network Manager in various cross-cultural Telecom teams worldwide. He holds his Bachelor's Degree in Electronics and Telecommunication Engineering and Masters in Communication Management from Strathclyde Business School, Glasgow. Pritam lives and works in Calcutta, India his city by adoption. His b-log on translation and online business can be seen here at http://wordsmithofbengal.wordpress.com
General discussions on this training