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clickbait

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17:55 Dec 6, 2019
English to Norwegian translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: clickbait
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):
  • All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
  • This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
  • I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat
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Summary of translations provided
5klikkåte
Per Bergvall
4 +1klikkagn
Evy J Willis
4Clickbait
Ellen-Marie Kristiansen Ritchie
4Blikkfang
Eli Knutsen


  

Translations offered


16 hrs   confidence: Answerer confidence 5/5
klikkåte


Definition from VG:
Katy Perry og Madonna kler av seg for Hillary. Superstjernen Katy Perry bruker sin nakne kropp som klikkåte for å sanke stemmer til Hillary Clinton.

Example sentence(s):
  • Ragebait, klikkåte (clickbait) som har som formål å opprøre eller gjere sint, og slik skape interaksjon med ei lenke eller ein sak. - VG  
Per Bergvall
Norway
Local time: 19:33
Native speaker of: Native in NorwegianNorwegian
PRO pts in category: 8
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21 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
klikkagn


Definition from Wikipedia, see Språkrådet too:
Villedende eller overdreven tekst eller bilde som skal få folk til å klikke på en lenke på en nettside

Example sentence(s):
  • Som norsk alternativ til clickbait har vi fått mange kreative forslag: åtelenke, lureklikk, luretittel, klikklokking, lokkeoverskrift og hulderlenkje (!), men vi har mest sansen for klikkagn og klikkfang (som i blikkfang). - Språkrådet  
Evy J Willis
United States
Local time: 12:33
Native speaker of: Native in NorwegianNorwegian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Joachim Stene: Klikkagn klinger fint
21 days
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3 days 2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Clickbait


Definition from Det norske akademis ordbok:
"Clickbait" brukes ofte på norsk. Se Det norske akademis ordbok: https://www.naob.no/ordbok/clickbait

Example sentence(s):
  • Det som engasjerer meg for tiden, er såkalte clickbaits og måten journalister lokker leserne til å gå inn på artikkelen deres (aftenposten.no 22.06.2017) - Aftenposten  
Ellen-Marie Kristiansen Ritchie
Norway
Local time: 19:33
Native speaker of: Norwegian
PRO pts in category: 2
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12 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Blikkfang


Definition from own experience or research:
Et blikkfang kan være en overskrift, bilde, illustrasjon eller lignende. Du kan skape blikkfang ved hjelp av fargekontrast, størrelseskontrast

Example sentence(s):
  • Titlene er interessante, og illustrasjonene er i farger og er fine blikkfang. - Glosbe.com  
  • Det gjelder å bruke blikkfang skal man selge inn forskning populærvitenskapelig. Kreativ bruk av overskrifter og bilder hjelper. Foto: Tor H. Monsen - Universitetsavisa, NTNU  
  • Er du litt vågal kan du i tillegg gå for mønster på sidene, rette linjer i et grafisk system gjør sveisen til et skikkelig blikkfang. - Tango Frisør  

Explanation:
"Blikkfang" has the exact same task as the word clickbait. A "blikkfang" is meant to catch your attention and reel you in.
Eli Knutsen
Norway
Local time: 19:33
Native speaker of: Native in NorwegianNorwegian
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