Einzelstellungsmerkmal

French translation: critère de différenciation, argument-clé de vente, critère de distinction

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

German term or phrase:	Einzelstellungsmerkmal, Alleinstellungsmerkmal
French translation:	critère de différenciation, argument-clé de vente, critère de distinction
Entered by:	EK Yokohama

07:20 Apr 19, 2015

German to French translations [PRO]
Marketing - Advertising / Public Relations

German term or phrase: Einzelstellungsmerkmal

XXXXXXXXX wird zum Einzelstellungsmerkmal für die Schweiz im Jahr 2027 und somit zum Manifest einer Gesellschaft in Bewegung.

Benoit Cros KudoZ activity Questions: 116 (4 open) (21 closed without grading) Answers: 48 Spain
Local time: 20:05

critère de différenciation, argument-clé de vente

Explanation:
Wenig Kontext, zum Beispiel weiß man nicht, was "XXXXXXXXX" ist.

Mein Vorschlag:

"Deutsch
Einzelstellungsmerkmal n
Alleinstellungsmerkmal n

Englisch
USP Abk.
unique sales proposition
unique selling point

Französisch
critère de différenciation
argument-clé de vente"

http://www.festo-didactic.com/de-de/service/online-woerterbu...

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Note added at 1 hr (2015-04-19 08:35:20 GMT)
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Auch möglich (je nachdem, was genau "XXXXXXXXX" ist):
"(caractéristique de) singularité"
"caractéristique unique"
"critère de distinction"
"argument clé"

Selected response from:

EK Yokohama
Japan

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

le seul point de vente

isaure

2 +1

critère de différenciation, argument-clé de vente

EK Yokohama

Discussion entries: 1

Answers

18 mins confidence:

le seul point de vente

Explanation:
Aber Ich hätte trotzdem "Aüsserung" anstatt "Manifest" geschrieben.

isaure
France
Local time: 20:05
Native speaker of:

French
PRO pts in category: 3

1 hr confidence:

peer agreement (net): +1

Einzelstellungsmerkmal, Alleinstellungsmerkmal

critère de différenciation, argument-clé de vente

EK Yokohama
Japan
Works in field
Native speaker of:

German
PRO pts in category: 8

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