English to German Marketing Marketing E-Mail-Marketing

Aus einer Broschüre über effektives E-Mail-Marketing:

You can try using copy that has been developed for other media (such as direct mail pieces and advertisements), but you may find that **value- and benefit-focused language** highlighting relevant content or corresponding product-focused promotions may be more effective in the search environment.

Mir fällt keine elegante Lösung hierfür ein. Wer hat Ideen?

Lieben Dank,
Birgit