Dec 27, 2019 15:56
4 yrs ago
5 viewers *
English term
martech
GBK
English to Japanese
Marketing
Advertising / Public Relations
Definition from
technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.
Example sentences:
By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. (ClickRain)
Martech is a marketing enabler that should be used with caution and care. (ConstructDigital)
But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" (MartechAllience)
Proposed translations
(Japanese)
| 4 +1 | マーテック（MarTech） |
Ryoko Yamazaki
|
Change log
Dec 27, 2019 15:43: changed "Kudoz queue" from "In queue" to "Public"
Dec 27, 2019 15:47: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"
Dec 27, 2019 15:56: changed "Stage" from "Preparation" to "Submission"
Dec 30, 2019 16:56: changed "Stage" from "Submission" to "Selection"
Feb 11, 2020 09:54:
Feb 11, 2020 10:54:
Feb 27, 2020 21:54:
Proposed translations
+1
1 hr
マーテック（MarTech）
Definition from
MAJIN Marketing Magazine:
MarTechとは、マーケティング（Marketing）と<br />技術（Technology）を掛け合わせた造語です。<br />企業がマーケティング活動にITを取り入れることで<br />高速で効果的なビジネスを展開できるようにするものです。
Example sentences:
マーテックは、「企業のマーケティング活動のパーソナライズ」「顧客理解」「プロセスの自動化」「一連の活動の最適化」に役立ちます。 (AQUENT)
Scott Brinkerが2011年にMarTech（マーテック）市場で150のソリューションを特定し、そのランドスケープを追い続けて以来、テクノロジーはとどまることなく成長し続けています。 (MarketingCampus)
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