https://www.proz.com/kudoz/italian-to-english/advertising-public-relations/6679447-i%C2%B0-e-ii%C2%B0-romana.html
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Jun 26, 2019 10:37
4 yrs ago
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Italian term

I° e II° Romana

Italian to English Art/Literary Advertising / Public Relations advertising space in a magazine
Hello, I have a chart that states the costs of buying advert space in a magazine.

I found II Romana as First RHP, so is I Romana First LHP?
Therefore First LHP and RHP ?

A colleague suggested "Front and inside front cover ", but I disagree as the costs for publishing an advert on I and II Romana is less than the back cover.

Any tips please?
Proposed translations (English)
3 First and Second Roman (?)

Proposed translations

16 mins

First and Second Roman (?)

I have heard and read "prima romana" and "seconda romana" in reference to the first and second pages inside a book: you have the cover, then a few pages before the actual book starts--these can be, for instance, a blank page, an index, an imprimatur, an introduction, etc. These pages are usually numbered with roman numerals to mark the difference with the pages that form the actual book (these are numbered with arabic numerals). I guess it's the same for a magazine. Does this make sense?
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Reference comments

1 hr
Reference:

Have you seen these?

https://www.proz.com/kudoz/italian-to-english/advertising-pu...

https://www.proz.com/kudoz/italian-to-english/other/150535-1...

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Note added at 2 hrs (2019-06-26 12:59:17 GMT)
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Hiya! Information on ad layout is not as exaustive as I had hoped, especially for II romana.

Have a look at these files,
I romana is mentioned (with a diagram) on p. 3
www.rcspubblicita.it/site/home/mezzi/perioodici/oggi/docume...

And here is a link in EN listing the ad fees for the Sole-24 Ore newspaper,
https://24oresystem.ilsole24ore.com/en///wp-content/uploads/...
On p. 5 you have the only instance of LHP, but in the Surcharges section, so it definitely is a prominent space.
And you'll find RHP just below that,

'first full page LHP on page 4 or 6
...
first full page RHP on page 7, 9, 11'
HTH
Note from asker:
Hi Barbara! Thank you. I guess that it would thus be inside front cover and first RHP... but I may well be wrong ;)
Peer comments on this reference comment:

agree philgoddard : Well spotted, though I don't find either very conclusive :-)
5 mins
Well, it's a start anyway. Thanks, Phil
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