Glossary entry

German term or phrase:

genussorientiert

English translation:

self-indulgent

Added to glossary by silfilla
May 7, 2005 12:11
19 yrs ago
2 viewers *
German term

genussorientiert

German to English Marketing Marketing
Same text as above (about körperbewusst) again I can understand what is meant in the German yet I don't a have a succinct description for 'genussorientiert'. Does any one have an idea for a translation for this term that puts it across in just a few words. The term is used to describe certain target groups that a company would like to reach. Thanks, JB

Discussion

Non-ProZ.com May 8, 2005:
bueno, if that's all you want, it is in the food industry.
writeaway May 8, 2005:
just a general product area would be enough (ie food, cars, etc.)
Non-ProZ.com May 8, 2005:
I understand the need for more information on the target group. I'll give more info next time. I'm not sure how much info I should disclose for it is about a product that hasn't entered the market and I was sworn to confidentiality. Thanks to everyone for the suggestions. JB
writeaway May 7, 2005:
I back Tom's request for more context/info. Is necessary to find the right wording.
Tom Funke May 7, 2005:
What's the product? Who's the target audience? What's the main message/selling proposition?

Proposed translations

+1
1 min
Selected

self-indulgent

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Note added at 2 mins (2005-05-07 12:13:49 GMT)
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or: pleasure-loving (not so great, but an option)
Peer comment(s):

agree Textklick : Hedonists ;-)
2 mins
yes! :-)
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2 KudoZ points awarded for this answer.
13 mins

pleasure-seeking

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27 mins

pleasure-driven

as in a little bit lazy, more driven by pleasure than work, etc.
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51 mins

hedonistic

:)
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11 hrs

sybaritic

= Devoted to or marked by pleasure and luxury. www.dictionary.com

Unfortunately, your readers would probably have to look this up to find out what it meant...
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