Glossary entry (derived from question below)
English term or phrase:
extensive problem solving (EPS)
French translation:
résolution extensive de problème
Added to glossary by
jemo
Nov 6, 2005 08:39
18 yrs ago
English term
extensive problem solving (EPS)
English to French
Social Sciences
Marketing / Market Research
définition(s):
"Consumer Problem Solving
Confronted with many factors, consumers engage in problem solving (learning) activities:
EXTENSIVE PROBLEM SOLVING: the type of problem-solving consumers use for a completely new or important need—when they put much effort into deciding how to satisfy it.
LIMITED PROBLEM SOLVING: when consumers are willing to put some effort into deciding the best way to satisfy a need.
ROUTINIZED RESPONSE BEHAVIOUR: when consumers regularly select a particular way of satisfying a need when it occurs "
http://www.sauder.ubc.ca/bcom/course_resources/comm465/docs/...
Merci de m'aiguiller vers les documents en français ad hoc
"Consumer Problem Solving
Confronted with many factors, consumers engage in problem solving (learning) activities:
EXTENSIVE PROBLEM SOLVING: the type of problem-solving consumers use for a completely new or important need—when they put much effort into deciding how to satisfy it.
LIMITED PROBLEM SOLVING: when consumers are willing to put some effort into deciding the best way to satisfy a need.
ROUTINIZED RESPONSE BEHAVIOUR: when consumers regularly select a particular way of satisfying a need when it occurs "
http://www.sauder.ubc.ca/bcom/course_resources/comm465/docs/...
Merci de m'aiguiller vers les documents en français ad hoc
Proposed translations
(French)
| 4 +1 | Résolution de problèmes approfondie |
Georges Tocco
|
| 3 | résolution de problèmes inhabituels |
iol
|
Proposed translations
+1
15 hrs
Georges Tocco
Italy
Italy
Native in English
&
French
Italy
French PhD, Harvard Med Sch Faculty
Native in: French 
, English 
, Italian
Works in: English to French, French to English, Italian to French, and 1 more.
Related KudoZ points
:
12
Selected
Résolution de problèmes approfondie
c'est le sens ici plutôt
4 KudoZ points awarded for this answer.
Comment: "Merci à tous. Georges était le plus proche. Je n'ai guère trouvé de "résolution approfondie de problèmes" dans le contexte mais j'ai trouvé ceci qui colle tout à fait:
" le processus de résolution extensive de problème est appliqué par le consommateur lorsqu’il est confronté à un problème de décision complexe, par exemple le premier achat d’un nouveau produit; la résolution limitée et enfin la résolution routinière de problème sont des processus de plus en plus simples que l’acheteur applique dans des situations de décision moins compliquées."
membres.lycos.fr/melaichi/ruche/marketing/demande.htm "
3 hrs
résolution de problèmes inhabituels
Simplement une suggestion
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