English to Russian Marketing Marketing / Market Research

There are three types of brand equity: financial, brand extension, and consumer-based brand equity . The Weyl’s brand focuses on two of these types, brand extension and consumer based. Brand extension will be used to create a connection to launch related products. The future benefit of this will be leveraging an existing brand awareness, promotional expenses and lowering the risk as perceived by the consumer. The other type, consumer based brand equity is even more important to Weyl, It shows that strong brand increases consumer’s connection to the product because of its known name, logo, reliability, and experience.
Ценность бренда, ориентированная на потребителя?