Feb 8, 2003 18:49
21 yrs ago
1 viewer *
English term
Ambient Advertising
English to Arabic
Marketing
Advertising / Public Relations
This phrase started to appear in British media jargon about four years ago, but (to judge from a recent article in the newspaper Sunday Business) now seems to be firmly established as a standard term within the advertising industry. It refers to almost any kind of advertising that occurs in some non-standard medium outside the home. Examples are messages on the backs of car park receipts and at the bottom of golf holes, on hanging straps in railway carriages, on the handles of supermarket trolleys, and on the sides of egg cartons (some clever souls have even exploited modern printing technology to put advertising messages on the eggs themselves). It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. The general term for the objects that carry the advertising messages is ambient media; someone using the technique may be called an ambient advertiser. The phrase was presumably coined during the peak of popularity of ambient music, a genre with electronic textures that create a mood or atmosphere
Proposed translations
(Arabic)
5 +1 | الدعاية المحيطة | Fuad Yahya |
4 +1 | الدعاية المكتنفة أو المقتحمة | Sami Khamou |
Change log
Jan 14, 2006 05:17: Fuad Yahya changed "Field" from "Other" to "Marketing" , "Field (specific)" from "Media / Multimedia" to "Advertising / Public Relations" , "Field (write-in)" from "Media" to "(none)"
Jan 14, 2006 05:17: Fuad Yahya changed "Level" from "Non-PRO" to "PRO"
Proposed translations
+1
2 mins
الدعاية المحيطة
فؤاد
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Note added at 2003-02-08 18:53:47 (GMT)
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أو المدعاية المنبثة أو الدعاية المحدقة
+1
3 days 10 hrs
الدعاية المكتنفة أو المقتحمة
الدعاية المكتنفة أو المقتحمة
وهي الدعاية التي تفرض نفسهاعلى الانسان كلما خرج من منزله، مثلا في الباص والقطار والسوبرماركت والشارع
وهي الدعاية التي تفرض نفسهاعلى الانسان كلما خرج من منزله، مثلا في الباص والقطار والسوبرماركت والشارع
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