English to Romanian Marketing Retail

A variety of tools can be used in order to check on plan performance.
Examples:
Sales analysis
Market share analysis
Marketing expense-to-sales analysis
Financial analysis
Market-based scorecard analysis

O posibilă definiţie găsită pe net:

One of the five tools companies used to check on the marketing performance in a financial year. This analysis reflects marketing performance and provides early warning
signals. There are two measures, which are used in market-based scorecard analysis. They are: customer performance scorecard and stakeholder performance scorecard.

http://design-marketing-dictionary.blogspot.com/2009/11/mark...

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