George Hopkins Dec 8, 2011:

Wait for it Swedish words do get into English dictionaries, but it takes time. Eg, Nobel prize, Primus, ombudsman. Translations into English should preferably use terminology that can be traced to standard English dictionaries, no matter how well the svengelska terms are known in Sweden.

Paul Greer Dec 7, 2011:

I agree with DAG001 - against the flow of the English language flowing into Swedish I've noticed that "Snus" is an upcoming brand in the opposite direction. I, too, have had multifarious translation dealings with Swedish Match, and their entire brand for the Rest Of The World is....(wait for it)...Snus. The term "snuff" to m y mid evokes images of Dickensian types whipping out both silken handkerchiefs and small powder tins to inhale the vile stuff and snort it out. Maybe a forerunner to strange white powders that some people use with a mirror and a Platinum Amex card (not that I'd know...).

George Hopkins Dec 3, 2011:

Usage For me, it's not a question of using snuff or snus, liking or disliking something, but of being able to find and use "words" in standard dictionaries. Language changes and eventually new words do get into dictionaries, whether one likes them or not.

Deane Goltermann Dec 3, 2011:

The actual campaign - a historical note ... These guys are proud of their campaign! We all don't have to agree with them, but they use 'snus' in Eng.
http://www.swedishmatch.com/en/Media/Articles/Not-without-my...

Deane Goltermann Dec 3, 2011:

Working with the world's largest producer of the product, Swedish Match, who also have a significant market share in the US should count for something. They use 'snus'. Most of the dictionaries are written by people who probably abhor the very idea--I'm not the bookish type myself, though I don't like snus either!

George Hopkins Dec 3, 2011:

In defence of snuff I agree with Cynthia.
Snus, snuff, whatever, everyone has a right to an opinion but in general I believe that words found in standard English dictionaries should be used; snus is not one of them.

Cynthia Coan Dec 3, 2011:

In defense of "snuff" I still think "snuff" could be used here as many non-Swedish speakers among the intended target audience may not know what "snus" is, whereas "snuff" is a universal term that any English speaker could figure out. Besides, "prilla" is translated as "pinch of snuff" in my Norstedt's dictionary.

Deane Goltermann Dec 2, 2011:

I did 20,000 words into English for Snus 'Snus' is the accepted Eng term for the Swedish product (according to Swedish Match, the largest producer). 'My pinch of snus' is understood in the US ('Skoal brother!'). 'Portion' (for loose snus) and 'portion pouch' for the small tea-like bags. Here's a good link you should have found already -- http://www.svensktsnus.se/en/

Kristian Andersson Dec 1, 2011:

sounds pretty good to me! I think the word 'snus' should be used as well.

acbonde Dec 1, 2011:

Just wondering whether it wouldn't be better to just write Not Without My Snus - the snus as we know it not existing outside the borders of Scandinavia. Snuff is inhaled through the nose and can still be bought in its powdery form in the UK.