English to Russian Marketing Marketing Experiential marketing /Маркетинг впечатлений

Experiential marketing is being used by more and more businesses to forge experiential connections with customers. Everywhere you look 'today, you see examples of experiential marketing. In a wide variety of product and service categories, features-and-benefits marketing is being discarded in favor of a more vital, experiential approach.

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Что такое маркетинг впечатленийexperiential marketing?