Glossary entry

Spanish term or phrase:

F.N.P

English translation:

National Advertising Fund (NAF)

Added to glossary by Tina Hart
Sep 16, 2013 16:00
10 yrs ago
2 viewers *
Spanish term

F.N.P

Spanish to English Bus/Financial Business/Commerce (general) Franchise
This is from a website for a franchise.

FICHA TÉCNICA
INVERSIÓN INICIAL:
22.995 EUROS
CANON DE ENTRADA:
SIN CANON
ROYALTY MENSUAL:
NO HAY
F.N.P.:
---
DURACIÓN:
5 AÑOS

From looking at other franchise websites, this is followed by an amount, although I'm not sure what it stands for.

Thanks!

Tina
Proposed translations (English)
3 +2 National Advertising Fund (NAF)

Discussion

neilmac Sep 16, 2013:
Ask the client To avoid wasting time on enigmatic acronyms, I always stipulate the following condition: "No se puede garantizar las traducciones de abreviaciones y/o acrónimos que no hayan sido definidos en el texto original, excepto los más comunes." None of my clients has ever complained about it. Sometimes it turns out that they don't even know themselves what the letters stand for!

Proposed translations

+2
48 mins
Selected

National Advertising Fund (NAF)

I can't prove this, because I can't find a case in which FNP is explained, but by analogy I am fairly confident this is right.

First, there are indeed a couple of Spanish sites with franchise conditions that include FNP, and it's clearly an expense. It comes after the monthly royalty fee, as in yours.

Others have a category in the same position called "Canon de publicidad"; for example:

"Royalty mensual:
304,20 € en concepto de soporte y apoyo permanente, supervisión y control periódico de la franquicia.
Canon de Publicidad Corporativo:
200€ mensuales + aportación de 500 €anuales"
http://www.nomasvello.es/franquiciasdepilacioncondiciones

And here it's "publicidad nacional", which must refer to common advertising for the whole chain of franchisees:
"Existen dos royalties a pagar a Curves®:
1. Uno del 6% mensual sobre tus ingresos brutos, por el uso de nuestros logotipos, marcas y sistemas, pero con limitaciones (le cobraremos como mínimo: 395€, y como máximo 795€); ambas cantidades, más IVA.
2. Otro del 6% mensual por la publicidad nacional."
http://www.curveseurope.com/precio-franquicia-curves/

Now, in this one, from Colombia, we have a "Fondo Nacional de Publicidad":

Aporte total mensual de regalías 10%
(8% regalías de operación con aporte mínimo de USD500 y 2% aporte al Fondo Nacional de Publicidad con un mínimo de USD250)"
http://dc400.4shared.com/doc/Kj92UcoM/preview.html

And National Advertising Fund is a standard charge for franchisees in English:

"As part of many agreements, franchisors require their franchisees to contribute to a national advertising fund that pays for the development and placement of ads for the company."
http://www.entrepreneur.com/article/50100

Here's Century 21 again, the same company as the Colombian example just quoted, but in English:

"Royalty Fee 6% of your Gross Revenue
Minimum Monthly Royalty Fee $500 per month
Brokers Council Fees Varies by location
National Advertising Fund ("NAF") Fees 2% of monthly Gross Revenue, subject to a monthly minimum and maximum ($651/$1,508 through May 31, 2012)."
http://www.franchisedirect.com/realestatefranchises/century-...

So I reckon this is very probably Fondo Nacional de Publicidad.
Note from asker:
Thanks so much Charles, that makes perfect sense!
Peer comment(s):

agree philgoddard : I think I'd put a translator's note saying "please confirm that this is the correct interpretation".
3 mins
Thank, Phil. So would I; I should have said so. But it always looks better if you can offer them a plausible theory :)
agree Neil Ashby : I too found examples that always succeeded "royalty mensual"; your suggestion seems very plausible as one of the main attractions of buying into a franchise is the image and publicity that goes with it, making it a standard term in the T&C.
31 mins
That's my feeling too; it makes sense. Thanks, Neil :)
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