gerente de conquista

English translation: Lead Generation Management / Executive / Director

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	gerente de conquista
English translation:	Lead Generation Management / Executive / Director
Entered by:	Neil Ashby

11:34 Oct 4, 2013

Spanish to English translations [PRO]
Medical - Medical: Pharmaceuticals / Job title within a pharma company

Spanish term or phrase: gerente de conquista

Hi all,

Mexican Spanish into UK English please.

I can guess what the position is/does but not sure of the best equivalent in English.
It's the man/woman in charge of gaining new clients (I presume) but I've also seen connections with "headhunting" but that doesn't make any sense here.

Sorry I can't give any more context as it is very confidential and the whole document is only 150 words. No mention is made of the person's duties (it deals with an "extra-vocational problem").

TIA

Neil Ashby KudoZ activity Questions: 172 (1 open) (9 without valid answers) (17 closed without grading) Answers: 2336 Spain
Local time: 09:28

Director, Lead Generation // Lead Generation Executive

Explanation:
I'm not sure if it fits the bill, but the duties of said position do specifically involving identifying potential new clients, and the term does appear to be used in the UK. As Neil himself has noted in a comment below, "Business Development Manager" seems far too general here.

Suerte.

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Note added at 1 hr (2013-10-04 13:32:44 GMT)
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ERRATUM [in explanation]:

....but the duties of said position do specifically involve identifying potential new clients....

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Note added at 1 hr (2013-10-04 13:33:45 GMT)
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@Neil:
"Lead" absolutely refers to clients and not products.

Selected response from:

Robert Forstag
United States
Local time: 03:28

Grading comment

Thanks Robert, fitted like a glove!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +2

Business Development Manager

liz askew

engagement manager / capture manager

Charles Davis

2 +1

Director, Lead Generation // Lead Generation Executive

Robert Forstag

Summary of reference entries provided

seems to involve getting new clients

liz askew

Answers

53 mins confidence:

peer agreement (net): +2

Business Development Manager

Explanation:
http://www.naijajobhunt.com/jobs-at-swing-pharmaceutical/

liz askew
United Kingdom
Local time: 08:28
Works in field
Native speaker of:

English
PRO pts in category: 716

Notes to answerer

Asker: Thanks Liz - this link certainly describes the same duties I would expect of a "geerente conquista" ;@)

Asker: Thanks, as always, for your efforts Liz, I went with lead generation as I thought it was the more descriptive and mainly because was easy to use as a dept.

1 hr confidence:

peer agreement (net): +1

Director, Lead Generation // Lead Generation Executive

Robert Forstag
United States
Local time: 03:28
Native speaker of: English
PRO pts in category: 66

Grading comment

Thanks Robert, fitted like a glove!

Notes to answerer

Asker: Thanks Robert - can you confirm that "lead" applies to clients and not new products....TIA.

Asker: Thanks Robert - I think it fits the bill.... ;@)

2 hrs confidence:

engagement manager / capture manager

Explanation:
"Gerente de conquista" does seem to be a Portuguese term, as Liz notes. References are few, but I also agree with her that it seems to be about winning clients.

I tend to agree with Robert that this is more specialised than a Business Development Manager, whose responsibilities do include generating new business but also range more widely. The term I'm finding here is "capture manager" or "engagement manager".

I freely admit that I don't know enough about business to be sure of the difference between capture and lead generation, but I find that in Spanish the expression "generación de leads" is widely used (similar expressions are used in French and Portuguese too), and I reckon that there's a distinction. Generating leads is the first stage; turning them into clients, "conquering", "capturing" or "engaging" them, is the next.

I'm finding a good number of references to "capture managers", both in the UK and the US. They're discussed on this page (a UK management consultancy blog). Here's the first bit of the description (the rest is very enlightening too). It starts about halfway down the page:

"For this reason, I regularly see a distinct and separate role, variously described as an engagement manager, capture manager or programme executive, assigned to large IT bids. I'll describe this under the heading of engagement manager, as its the one I'm most familiar with, but the other labels are also in common parlance.
The role of the Engagement Manager is to develop and lead opportunities (normally “complex” in nature) from initial campaign planning - market analysis, through execution, and onto the first months of transition and “go live”. Ideally, they are industry or sector aligned to ensure that they are able to speak the customer's language and understand their business challenges from experience."
http://blog.newburyconsulting.co.uk/2013/01/whats-difference...

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Note added at 3 hrs (2013-10-04 14:43:45 GMT)
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Perhaps the bit I've quoted here doesn't quite make it clear that we're talking about client engagement/capture here. Here are some further references that are a bit clearer. This one's for an insurance company:

"As a Senior Practice Engagement Manager you will play a key role in building and cultivating relationships and opportunities within existing accounts as well as selling new service offerings and solutions."
http://www.linkedin.com/jobs2/view/7092434

Here's a Job Description for a Client Engagement Manager:
http://www.tmaworld.com/default/assets/File/TMA_World_Client...

But I'm beginning to think "capture manager" may be better:

"I believe that my certification by Shipley as an Expert Capture Manager endorses my expertise in winning major opportunities and will prove an invaluable asset that will assist me in winning new clients."
http://www.shipleywins.co.uk/about-us/shipley-news/item/virg...

Charles Davis
Spain
Local time: 09:28
Native speaker of: English
PRO pts in category: 136

Notes to answerer

Asker: Thanks for the effort and info. Charles. I used Robert's suggestion, mainly because I could also use it (in a subsequent document) as the name of the department. Thanks.

Reference comments

48 mins

Reference: seems to involve getting new clients

Reference information:
Nilson Pita - Brasil | LinkedIn
br.linkedin.com/pub/nilson-pita/21/37a/1b4‎Translate this page
Jundiaí, São Paulo, Brasil - ‎Professor e Coordenador de Laboratórios / Consultor Assuntos Regulatórios e Palestrante
Drogasil - Gerente Farmacêutico: conquista de novos cliente e superação de metas profissionais e financeiras; SENAC professor curso técnico em farmácia ...

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Note added at 48 mins (2013-10-04 12:23:34 GMT)
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yes, I know this ref. is Portuguese:)

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Note added at 50 mins (2013-10-04 12:25:53 GMT)
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Development Manager??

Business Development Manager - Pharmaceutical (23702822 ...
www.reed.co.uk › Scientific jobs › Chemistry jobs
2 hours ago - Business Development Manager - Pharmaceutical ... Key responsibilities will include identifying new leads, conducting market research, managing client relationships and promoting company profile ... Get qualified for this job.

liz askew
United Kingdom
Works in field
Native speaker of:

English
PRO pts in category: 716

Note to reference poster

Asker: Thanks Liz, in general, nearly all the info I could find was also on "linkedin".... Do you think that BDM is equivalent? Do they actively seek out new clients and not just ensure that current relations are running smoothly? (My understanding of "identifying new leads" would be potential new products/research avenues as oposed to clients.)

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English translation: Lead Generation Management / Executive / Director

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