qua trovi la definizione di "better" e "bridge" per le linee di moda (fashion, dovrei dire ;-))

WeConnectFashion Guides | PRICE POINT DEFINITIONS ...
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Better
Medium to higher priced merchandise. These products are slightly higher profile lines that are found in department stores like Macy's. Promotion of this price range to consumers is often based on the implication of higher quality. An example of Better lines would be Liz Claiborne, J H Collectibles or Perry Ellis. Again, you should be able to match competitors prices, build a market position and produce reasonable profit margins. In general this will be extremely difficult given the small quantities a start-up will be dealing with.



Bridge
Bridge is usually the lower priced or secondary lines of designers. Bridge products have the look of designer products but are made from less expensive fabrics. Examples are Donna Karan's DKNY line, Emmanuel Ungaro's Emmanuel line and JOE for Joseph Abboud.

For Spring Bridge Lines, Fashion Comes First - New York ...
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23.09.1997 - They call it bridge. It's a word retailers coined to describe clothes priced to bridge the gap between expensive and moderate. It came to mean ...

Il prodotto “bridge” ha un posizionamento di prezzo da una volta e mezza a due volte superiore alla media e rappresenta il ponte fra il mercato di massa e quello d’elite ed è presidiato dai marchi industriali di fascia alta...
http://de.slideshare.net/amendolagineant/chanel-brand-analys...