English to Italian Law/Patents Law: Patents, Trademarks, Copyright Elementi verbali del marchio

For the purpose of determining the distinctive character endowed by the figurative elements in the sign, the following criteria were agreed:

A With respect to the word elements of the mark.
1. Typeface and font.

In general, descriptive/non-distinctive word elements appearing in basic/standard typeface, ** lettering or handwritten style typefaces **– with or without font effects (bold, italics) – are not registrable.