Dec 2, 2015 07:46
8 yrs ago
2 viewers *
English term

marketing accountability

English to Italian Bus/Financial Economics
In response to calls for marketing accountability and for evaluating the long-term brand building efforts, this research proposes a new behavioural long-term oriented measure called Brand Health Index (BHI) to monitor the health of a brand.


Non so se sia corretto tradurre marketing accountability con "responsabilità di marketing". Grazie
Proposed translations (Italian)
3 marketing accountability

Proposed translations

10 mins
Selected

marketing accountability

lascerei invariato

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Note added at 10 min (2015-12-02 07:56:55 GMT)
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http://www.openlp.it/download/catalogo Fondir BIS 10a.pdf

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Note added at 10 min (2015-12-02 07:57:12 GMT)
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marketing accountability, ovvero l’accresciuta capacità
di misurare e valutare i risultati delle azioni di marketing e
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