English to Romanian Marketing Business/Commerce (general) CRM & Innovation

Consequently, research on an organization’s CRM capability (CRMC) as means to achieve this competitive edge and its relationship to ***performance outcomes*** is of increasing interest to market- ing researchers.

Abstract Customer relationship management (CRM) and innovation are widely considered to be valuable capabilities associated with competitive advantage. However, there is a lack of research demonstrating how they work together to produce ***performance advantages***.

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