Jan 28, 2018 06:26
6 yrs ago
4 viewers *
English term

Branding claims

English to French Marketing Marketing / Market Research
Hi, I am looking for a good French translation of the term "branding claims" in the following sentence:

"A Branding Claims and Labelling Guide will outline all of the requirements for making claims and using logos for Certified Sustainable Beef."

I can't get anything when I google it...

Can anyone help me? Thanks in advance.
Change log

Jan 28, 2018 06:26: Karen Zaragoza changed "Vetting" from "Needs Vetting" to "Vet OK"

Jan 28, 2018 06:26: Karen Zaragoza changed "Kudoz queue" from "In queue" to "Public"

Proposed translations

+1
7 hrs
Selected

demandes de certification

Vu qu'il semble plutôt s'agir ici d'un label "agriculture durable" que d'une marque commerciale, le terme de "certification" convient probablement. Voir avec le contexte.
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4 KudoZ points awarded for this answer.
-1
4 hrs
English term (edited): branding claims guide

guide sur les demandes de dépôt de noms de marques

C'est ce que je comprends.
Peer comment(s):

disagree Daryo : not here: in this ST those making "claims" are not registering their own brands, but claiming the right to use someone else's brand.
1 day 8 hrs
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-1
1 day 12 hrs

les promesses de la marque

I think this is what they are talking about,
http://laamarque8.blogspot.fr/2011/12/la-signaletique-de-la-...
Peer comment(s):

disagree Daryo : that was my first impression, but the context says otherwise
20 mins
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