English to Italian Marketing Tourism & Travel

For over 100 years, the OGR – Officine Grandi Riparazioni – cast an imposing presence over the heart of Turin, Italy. But when the complex closed in the early 1990s, its future looked bleak. Abandoned and derelict, it could have become another lost monument.
Instead, it found a dazzling new purpose as a tech innovation, creativity, and entertainment hub, thanks to Fondazione CRT.
In the central restaurant area, an elevator shaft became a dramatic centrepiece thanks to the installation of the largest high resolution digital signage ever installed in Italy, rising 15 metres. Dozens of screens in the foyer, media room and events area ensure the medium is also the message.