English to Persian (Farsi) Other Medical: Health Care بهداشت و سلامت اجتماعی

5-The publicly self-consciousness consumer: Prepared to be embarrassed
Abstract
This research examined whether high public self-consciousness (HPUBSC) consumers are more inclined than low public self-consciousness (LPUBSC) consumers to buy products aimed at preventing embarrassment but which are embarrassing to buy. Study 1 found that PUBSC is positively associated with increased intentions to buy such products.