English to Russian Marketing Marketing / Market Research

There are two broad ways to measure your communications: reach and engagement.

Reach looks at how many people saw your content. It does not distinguish between active and passive consumption. If a person sees your TV ad, receives your email, or scrolls past your content in their newsfeed, it will count toward your reach. Reach can be a useful metric if you are trying to saturate a market, strengthen your brand, or raise awareness of an issue -- merely ensuring that a certain audience is continually viewing your content can sometimes be an effective strategy, even if they are passively consuming your information.

Есть ли уже устоявшийся термин для "потребления контента"? :)
Спасибо!