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alcance de las publicaciones

English translation: reach

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:alcance de las publicaciones
English translation:reach
Entered by: Manuel Aburto

00:58 Apr 25, 2023
Spanish to English translations [PRO]
Media / Multimedia
Spanish term or phrase: alcance de las publicaciones
Buenas noches,

Estoy traduciendo un documento en donde el término consultado solo aparece un par de veces, por lo que me estoy auxiliando de un vinculo relacionado para brindarles mayor contexto; sin embargo, la primera parte corresponde al texto de mi traducción:

Parte 1
- Alcance de las publicaciones en las redes sociales
- Alcance en el Año Fiscal 2021
- Alcance total de campañas realizadas por la organización en 2021
- Reproducciones de videos de campañas realizadas por la organización en 2021


Estoy asumiendo que en el caso (i) del documento que estoy traduciendo "alcance" se podría traducir como "hits"
No estoy seguro de en "Alcance total de campañas" se podría traducir "alcance" como "scope" y en "Alcance en el Año Fiscal 2021" no estoy muy seguro si aplica igual, es decir, traducir "alcance" como "scope"


Parte 2
https://www.optimizacion-online.com/redes-sociales-alcance/

ALCANCE DE LAS PUBLICACIONES EN REDES SOCIALES
El alcance consiste en el número de fans que ven una publicación determinada; se refiere a la parte orgánica, es decir, las vistas que se produjeron de forma directa y no a través de otra acción como cuando un amigo comenta, comparte o le da ‘me gusta’ a la publicación, y tampoco se refiere a la cantidad de impresiones de una publicación patrocinada.
Manuel Aburto
Nicaragua
Local time: 05:54
reach
Explanation:
https://www.ipsos.com/en/ipsos-encyclopedia-coverage#:~:text...
"Coverage - also known as 'reach' - is expressed as the percentage of an audience (individuals or households) with an opportunity to see a piece of content (programming, editorial or advertising) delivered by a medium."
Selected response from:

Jennifer Levey
Chile
Local time: 07:54
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +5reach
Jennifer Levey
4 +1Readership
Andrew Bramhall
Summary of reference entries provided
reach
philgoddard

  

Answers


43 mins   confidence: Answerer confidence 5/5 peer agreement (net): +5
alcance
reach


Explanation:
https://www.ipsos.com/en/ipsos-encyclopedia-coverage#:~:text...
"Coverage - also known as 'reach' - is expressed as the percentage of an audience (individuals or households) with an opportunity to see a piece of content (programming, editorial or advertising) delivered by a medium."

Jennifer Levey
Chile
Local time: 07:54
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 47

Peer comments on this answer (and responses from the answerer)
neutral  philgoddard: I've already said this.//My link refers to a noun. We've had this question many times before with the same context. By answering it, you're encouraging people to post the same questions over and over again.
4 hrs
  -> Same spelling, but very different meaning. Your link refers to the verb 'to reach' - Asker's question is about the noun 'reach', which is a standard performance parameter used by media analysts as per my quote from IPSOS.
agree  Patricia Fierro, M. Sc.
13 hrs
agree  ormiston
14 hrs
agree  neilmac: "Campaign Reach is a count of the number of people who viewed your digital advertisements"...
14 hrs
neutral  Andrew Bramhall: You should have added 'campaign' to 'reach' for it to make full sense in the context here;//alright then, but reach alone is still too vague despite your protestations to the contrary.
14 hrs
  -> The expression in the question header is alcance de las publicaciones, which appears in the first bullet point after Parte 1 in Asker's quote from the ST. // Most specialist jargon is 'vague' to the uninitiated :)
agree  Bianca Atti Barona
15 hrs
disagree  Jose Marino: With Phil
2 days 5 hrs
agree  Diego Arana
7 days
agree  Damián Espitia
9 days
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Readership


Explanation:
Readership of the publications on social networks;

--------------------------------------------------
Note added at 2 hrs (2023-04-25 03:23:10 GMT)
--------------------------------------------------

'Audience' would also work in my opinion.

Andrew Bramhall
United Kingdom
Local time: 12:54
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
disagree  Jennifer Levey: Asker's question is about the standard performance parameter, 'reach' used by media analysts as per my quote from IPSOS.// No, alcance/reach is a number, a statistic, a performance indicator that quantifies an 'audience'.
8 hrs
  -> Be that as it may, it ultimately boils down to an audience of some kind.
agree  philgoddard: There's nothing wrong with this, though I associate it more with traditional print media. And audience is fine too.
10 hrs
  -> Thanks Phil;
agree  Jose Marino
2 days 3 hrs
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Reference comments


15 mins
Reference: reach

Reference information:
http://www.proz.com/kudoz/4107457

philgoddard
United States
Native speaker of: English
PRO pts in category: 23

Peer comments on this reference comment (and responses from the reference poster)
neutral  Andrew Bramhall: Audience or readership would be more precise in the circumstances.// because 'reach' as per your link and JL's answer is too generalised, and not specific enough to the context.
2 hrs
  -> Why?
neutral  Jennifer Levey: I repeat: Asker's question is about the standard performance parameter, 'reach' used by media analysts as per my quote from IPSOS. Additional source: I was data manager in a broadcast media observatory many years ago.
10 hrs
  -> So you're saying it doesn't mean reach, it means reach. OK...
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